HBSP (USA)
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Amazon in 2021 (Spanish version)
Gupta, Sunil; Rodriguez, Margaret L.Case HBS-515S06MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too th...Starting at €8.20
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BBVA Compass: Marketing Resource Allocation
Gupta, Sunil; Davies-Gavin, JosephCase HBS-511096-EMarketingBBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing performance of the company and deciding how to allocate next year's marketing budget across various offline and online channels.Starting at €8.20
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Tale of Two Electronic Components Distributors (Spanish Version)
Raman, Ananth; Rao, Bharat P.Case HBS-604S15Service and Operations ManagementDiscute el papel de los intermediarios de distribución en la industria de componentes electrónicos, y describe las operaciones en dos de estos distribuidores. Sirve como un vehículo para discutir las funciones proporcionadas por los distribuidores en el canal. También permite a los estudiantes a entender las diferencias entre los distribuidores y discutir cómo cada uno de ellos va a hacer frente a cuestiones como la consolidación y el rápido crec...Starting at €8.20
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Supply Chain Optimization at Hugo Boss (B) - The M-Ratio (Spanish Version)
Raman, Ananth; Kanji, Zahra; DeHoratius, NicoleCase HBS-610S09Service and Operations ManagementEvaluamos el impacto de un piloto de la cadena de suministro en práctica de Hugo Boss. Este piloto implicaba alterar la forma en que los pedidos de Hugo Boss de sus proveedores. Exploramos el desafío de evaluar el impacto del cambio de cadena de suministro, la relación entre el rendimiento operativo y resultados de la empresa, y la relación entre las ventas, el inventario, y la disponibilidad de los productos.Starting at €5.74
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Improving the Patient Experience (Spanish version)
Raman, Ananth; Tucker, AnitaCase HBS-615S02Service and Operations ManagementHealthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen, though, if healthcare also considered the question of "How does the patient feel?" This case looks at the Cleveland Clinic's attempt to answer the latter question by attempting to institutionalize empathy as part of its delivery of care.Starting at €8.20
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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AREVA T&D (Spanish version)
Raman, Ananth; Dessain, Vincent; Damgaard Jensen, Ane; Kristinsdottir, Gudrun UrfalinoCase HBS-610S24Knowledge and CommunicationPara maximizar su eficacia, los casos de color deben imprimirse en color. El caso explora el rápido tiempo de respuesta y altamente eficaz en el negocio, centrándose en las operaciones de la división de transmisión y distribución de AREVA (T & D). La división estaba luchando en 2004, cuando recién nombrado CEO Philippe Guillemot y su equipo mejoró el rendimiento sustancialmente, centrándose en cuatro palancas de reajuste industrial - huella, apro...Starting at €8.20
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Creating and Capturing Value in a Social Network (Spanish version)
Gupta, Sunil; Han, SangmanCase HBS-510S22MarketingIn May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from adv...Starting at €8.20
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Digital Divide (Spanish Version)
Gupta, SunilCase HBS-514S18MarketingEn noviembre de 2010, Charles Henry, director de marketing de una importante empresa de bienes de consumo envasados, estaba tratando de convencer a sus altos directivos para mejorar la presencia digital de las marcas de la compañía, aumentando considerablemente su presupuesto de marketing en línea. Sin embargo, se enfrentó a una fuerte resistencia de muchos de sus colegas que cuestionaron el valor tangible de gasto digital.Starting at €8.20