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Selling Experiences to Connect With Consumers
Gallo, Iñigo; Townsend, ClaudiaArticle ART-2981-EMarketingThe Experience Economy is pervasive. Consumers are diverting more of their disposable income to engaging in experiences. And even material purchases are increasingly being positioned as experiential. This article presents the findings of the authors' research into the marketing of experiences. Selling products through the allure of experiences can yield enormous benefits, such as increasing the "talkability" of the product -- highly relevant in t...Starting at €8.20
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COVID-19 (B): "It's Like a War"
Matherne, G. Paul; Kessel, SamuelCase DARDEN-E-0447-EBusiness Ethics and Corporate Social ResponsibilityIn March 2020, John Jenkins, the new chief medical officer of Garfield Health System (GHS) University Hospital, was at the cusp of a crisis. While he had been informed of COVID-19 previously by the hospital epidemiologist, Jenkins had not anticipated theStarting at €5.74
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Hope for Special Hope (A)
Matherne, G. Paul; Goldberg, RebeccaCase DARDEN-OM-1679-EService and Operations ManagementThis case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their families in Lusaka, Zambia. Eric, a pastor, and Holly, a special needs teacher, had previously adopted three children with Down syndrome and moved to Zambia to form this enterprise. They worked hard to overcome systemic obstacles to their mission, includin...Starting at €8.20
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Hope for Special Hope (C)
Matherne, G. Paul; Goldberg, RebeccaCase DARDEN-OM-1681-EService and Operations ManagementThis case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their families in Lusaka, Zambia. Eric, a pastor, and Holly, a special needs teacher, had previously adopted three children with Down syndrome and moved to Zambia to form this enterprise. They worked hard to overcome systemic obstacles to their mission, includin...Starting at €5.74
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Translating Personal Tragedy into Action: Starting the Dr. Lorna Breen Heroes' Foundation
Matherne, G. Paul; Orr, Emily Jane; Behrman, KatelynCase DARDEN-E-0462-EBusiness Ethics and Corporate Social ResponsibilityIn 2020, Jennifer and Corey Feist started the Dr. Lorna Breen Heroes’ Fund in memory of Jennifer’s sister. As the head of the emergency department at a Manhattan hospital, Lorna Breen had treated patients at hospitals overwhelmed by the COVID-19 pandemic,Starting at €8.20
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Genuinus: marketing digital para vender productos frescos online
Gallo, Iñigo; Liepmann, Erik; Segarra, JavierCase M-1338MarketingGenuinus vende productos frescos ecológicos online. Tras un año y medio de operaciones, las ventas crecen, pero están lejos del beneficio. El equipo de Genuinus se plantea cómo utilizar mejor el presupuesto que dedica a marketing (prácticamente todo online).Starting at €8.20
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Una metodología para la gestión de proyectos
Moscoso, Philip; Ribera, JaumeTechnical Note PN-493Innovation and Change, Service and Operations ManagementEsta nota técnica presenta una metodología de gestión de proyectos para directivos. La metodología se desarrolla a lo largo de las principales fases del ciclo de vida de un proyecto tipo y ha sido aplicada con éxito en numerosos casos prácticos. Complementamos la metodología con herramientas de utilidad en las diferentes fases del ciclo de vida y ofrecemos recomendaciones prácticas para implementar la metodología con éxito en las empresas....Starting at €8.20
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The Project Life Cycle: Planning
Ribera, JaumeTechnical Note PN-461-EService and Operations ManagementOne of the ways to study how projects are managed is by reviewing the different stages along the project life cycle. In this note we explore on of the most important stages, the planning of activities. In the project planning stage we use the definition of the project to develop the details of the different tasks that will have to be performed, and prepare an initial feasible schedule of resources and corresponding budget.Starting at €8.20
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Project Definition: Using the Logical Framework
Ribera, JaumeTechnical Note PN-504-EService and Operations ManagementThe document presents the basics of the Logical Framework Approach (LFA), a methodology to ensure that the most critical parts of a project are well defined before the project is planned or launched. It describes the four main blocks of the LFA and provides a checklist to ensure that the project is well defined before proceeding.Starting at €8.20
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Hospital La Fe de Valencia: organización en áreas clínicas
Ribera, Jaume; Antoja, GabrielCase P-1143Innovation and ChangeEl director del Hospital Universitario y Politécnico La Fe de Valencia se plantea si es el momento adecuado para expandir el modelo de áreas clínicas de gestión a todo el centro, tras haberlo probado en un servicio piloto. El reciente traslado físico a nuevas instalaciones proporciona una oportunidad especial para implantar estas nuevas áreas.Starting at €8.20