HBSP (USA)
-
Cómo piensan los líderes exitosos
Martin, RogerArticle HBS-R0706CLeadership and People ManagementEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. En busca de lecciones para aplicar en nuestras propias carreras, a menudo tratamos de emular lo que hacen los líderes eficaces. Roger Martin dice que este enfoque está fuera de lugar, ya que el trabajo se mueve en un contexto pu...Starting at €8.20
-
The Execution Trap (Spanish version)
Martin, RogerArticle HBS-R1007DLeadership and People Managementhow to organize for innovation, motivate workers at all levels, sponsor creativity, and wield power effectively.Starting at €8.20
-
Some Thoughts on Business Plans (Spanish version)
Sahlman, William A.Case HBS-811S12EntrepreneurshipA framework for assessing new business opportunities and the business plans used to describe them is developed. Useful for aspiring entrepreneurs in MBA programs.Starting at €8.20
-
RightNow Technologies (Spanish version)
Sahlman, William A.; Heath, DanCase HBS-819S24EntrepreneurshipThe founder and CEO of a CRM software start-up must decide between an attractive acquisition offer and the opportunity to go public. Discusses the growth of the company--including a lengthy discussion of entrepreneurial bootstrapping--as well as an aborted IPO attempt in 2000. The central question is whether the company will create more value by staying independent or by joining a larger organization.Starting at €8.20
-
Innocent Drinks (Spanish version)
Sahlman, William A.; Heath, DanCase HBS-812S14Entrepreneurshipexpansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom.Starting at €8.20
-
Nantero (Spanish version)
Sahlman, William A.; Heath, Dan; Perkins, CarolineCase HBS-818S13FinancePara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso describe una decisión confrontar el fundador de Nantero, una compañía de desarrollo de una nueva tecnología de semiconductores. La compañía necesita recaudar capital de riesgo adicional. Los inversores potenciales han compitiendo visiones para la empresa, y su modelo de negocio. Algunos inversores quieren la compañía para licenciar su tecnología a empresas de semi...Starting at €8.20
-
Design Thinking: How Thinking Like a Designer Can Create Sustainable Advantage
Martin, RogerBook Chapter HBS-5497BC-EDesigners tend to actively look for new data points, challenge prevailing wisdom, and wonder about possible new worlds. However, to many middle managers, asking them to think like a designer is tantamount to asking them to be less productive and more subversive and flaky. For many leaders, the risk of breaking with time-tested data and experience in favor of innovation is too great. But for design-thinking expert Roger Martin, the real danger to ...Starting at €8.20
-
How to Write a Great Business Plan (Spanish version)
Sahlman, William A.Article HBS-97409Entrepreneurshipthe people, the opportunity, the context, and the possibilities for both risk and reward. A great business plan is not easy to compose, Sahlman acknowledges, largely because most entrepreneurs are wild-eyed optimists. But one that asks the right questions is a powerful tool. A better deal, not to mention a better shot at success, awaits entrepreneurs who use it.Starting at €8.20
-
Harris Seafoods, Inc. (Spanish version)
Fruhan, William E.; Sahlman, William A.Case HBS-205S07FinancePresents data relevant to a major capital expenditure--the construction of a shrimp plant. Designed to test student's ability to identify relevant cash flows, to estimate the cost of capital, and to decide whether or not to invest.Starting at €8.20
-
Directing for All the Wrong Reasons (Spanish version)
Martin, RogerArticle HBS-F0606ALeadership and People ManagementBoard directors suffer from conflicts of interest just as managers do and, so, can't be trusted to act in shareholders' interests. The solution is to make directorship a high-profile public service.Starting at €8.20