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Kaps Ice Cream: Should It Enter the Premium Segment - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A041-EPublished: Sep 15, 2016Reviewed: Sep 15, 2016Format: PDFPages: 15Language: English - Case
Customer Lifetime Value Analysis (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S01Published: Jul 27, 2010Reviewed: Jan 18, 2017Format: PDFPages: 9Language: Spanish - Case
Inbound Marketing and Web 2.0 (Spanish version)
Collection: HBSP (USA)Ref.: HBS-510S08Published: May 15, 2009Reviewed: Jan 24, 2011Format: PDFPages: 23Language: Spanish - Case
¡Promociónate!
Collection: HBSP (USA)Ref.: HBS-515S04Published: Sep 27, 2007Reviewed: Mar 23, 2009Format: PDFPages: 2Language: Spanish - Case
Jaypee Cement: Amalgamation of Two Brands
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A006-EPublished: Apr 26, 2012Reviewed: Apr 16, 2012Format: PDFPages: 13Language: English - Case
Maruti Suzuki India Limited: Marketing
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A001-EPublished: Feb 6, 2013Reviewed: Feb 2, 2013Format: PDFPages: 10Language: English - Case
Somany Ceramics: Recruitment Challenges
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18C025-EPublished: Aug 22, 2018Reviewed: Aug 13, 2018Format: PDFPages: 8Language: English - Teaching Note
Somany Ceramics: Recruitment Challenges - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18C025-EPublished: Aug 22, 2018Reviewed: Aug 13, 2018Format: PDFPages: 8Language: English - Article
Target the Right Market (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R1210K-EPublished: Oct 1, 2012Format: PDFPages: 6Language: English - Case
HubSpot: Lower Churn though Greater CHI
Collection: HBSP (USA)Ref.: HBS-110052-EPublished: Jan 30, 2010Reviewed: Mar 6, 2013Format: PDFPages: 20Language: English