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Managing Oneself
Drucker, Peter F.Article HBS-R0501K-ELeadership and People ManagementThroughout history, people had little need to manage their careers--they were born into their stations in life or, in the recent past, relied on their companies to chart their career paths. But times have drastically changed. Today we must all learn to manage ourselves. What does that mean? As Peter Drucker tells us in this seminal article first published in 1999, it means we have to learn to develop ourselves. We have to place ourselves where ...Starting at €8.20
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What Makes an Effective Executive (Spanish version)
Drucker, Peter F.Article HBS-R0406CLeadership and People ManagementListen first, speak last. Effectiveness is a discipline. And, like every discipline, it can be learned and must be earned.Starting at €8.20
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Managing Oneself (Spanish version)
Drucker, Peter F.Article HBS-R0501KLeadership and People ManagementWhat are my strengths? How do I perform? What are my values? Where do I belong? What should my contribution be? Don't try to change yourself, Drucker cautions. Instead, concentrate on improving the skills you have and accepting assignments that are tailored to your individual way of working. If you do that, you can transform yourself from an ordinary worker into an outstanding performer. Today's successful careers are not planned out in advance....Starting at €8.20
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DuPont Kevlar: Commercializing a Miracle Fiber (Spanish Version)
Christensen, Clayton M.; McDonald, RoryCase HBS-608S24Service and Operations ManagementDescribe los esfuerzos de Dupont para construir mercados comerciales por su fibra milagro, Kevlar. Inicialmente, se trató de crear un mercado para cuerdas de neumáticos de Kevlar, principalmente debido a que su negocio para cuerdas de neumáticos existentes languidecía. Este mercado nunca se desarrolló, incluso después de Dupont pasó varios cientos de millones de dólares. Un reescrito versión de un caso anterior.Starting at €8.20
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"Little Cool," Big Opportunity (Spanish version)
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-617S12StrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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Managing for Business Effectiveness (Spanish version)
Drucker, Peter F.Article HBS-63303Productive business managers are those who obtain optimum economic results from the prevailing resources. A series of primary steps, which have proven to be highly effective for managers in actual business situations, include: 1) analyzing the facts in terms of opportunities and costs of products, as well as the contributions of staff, and the "cost streams"; 2) allocating resources, according to projected results, by analyzing present and future...Starting at €8.20
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How to Make People Decisions (Spanish version)
Drucker, Peter F.Article HBS-85406Leadership and People ManagementPeople decisions are long lasting in their consequences and difficult to unmake. At most one third of such decisions come out right. Executives who take their people decisions seriously will find the following principles helpful: 1) take responsibility for the decision--if the person the executive places in a position does not perform, the executive has made a mistake; 2) it is the duty of managers to make sure that the responsible persons in the...Starting at €8.20
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They're Not Employees, They're People (Spanish version)
Drucker, Peter F.Article HBS-R0202ELeadership and People ManagementIn this essay, business thinker Peter Drucker examines the changing dynamics of the workforce--in particular, the need for organizations to take just as much care and responsibility when managing temporary and contract workers as they do with their traditional employees. Two fast-growing trends are demanding that business leaders pay more attention to employee relations, Drucker says. First is the rise of the temporary, or contract, worker; 8 mil...Starting at €8.20
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The New-Market Conundrum
McDonald, Rory; Eisenhardt, Kathleen M.Article HBS-R2003D-EEntrepreneurshipBrand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it's unclear who your customers really are, and conventional strategies just don't make sense. How then can you navigate this constantly shifting terrain? Over the past few years, two business school professors have interviewed entrepreneurs and...Starting at €8.20
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Boeing 787: Manufacturing a Dream
McDonald, Rory; Kotha, SureshCase HBS-615048-EService and Operations ManagementCase traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft.Starting at €8.20