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HBSP (USA)
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'It Just Works' (Spanish version)
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCase HBS-812S02EntrepreneurshipDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Starting at €8.20
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How Venture Capitalists Evaluate Potential Venture Opportunities
Roberts, Michael J.; Barley, LaurenCase HBS-805019-EEntrepreneurshipFour venture capitalists from leading Silicon Valley firms are interviewed about the frameworks they use to evaluate potential venture opportunities. Questions include: How do you evaluate the venture's prospective business model? What due diligence do you conduct? What is the process through which funding decisions are made? What financial analyses do you perform? What role does risk play in your evaluation? and How do you think about a potentia...Starting at €8.20
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Sunrise Medical, Inc.'s Wheelchair Products (Spanish version)
McGahan, Anita M.Case HBS-703S39StrategySunrise's CEO must decide whether to intervene in a decision by a division, Guardian Products, to introduce a new lightweight standard wheelchair. Guardian wants to introduce the wheelchair to complement its line of commodity crutches, walkers, and other patient aids. If introduced, the new wheelchair will compete with an existing product offered by the largest and most profitable Sunrise division, Quickie Designs. The CEO hesitates to take actio...Starting at €8.20
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Nota sobre posicionamiento competitivo
McGahan, Anita M.Case HBS-703S41StrategyHace hincapié en la conexión entre las actividades de una empresa y sus precios, costos y volúmenes. Una empresa obtiene una ventaja competitiva cuando se adopta un sistema de actividades interrelacionadas que generan profitabiltiy superior. Describe brevemente las estrategias de diferenciación y de bajo costo.Starting at €8.20
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Contraataques estratégicos: Coca Cola frente a Pepsi
Kou, Julia; McGahan, Anita M.Case HBS-703S46StrategyDescribe las adquisiciones estratégicas de Coca-Cola y Pepsi-Cola a finales de 1980. El contexto permite a los estudiantes para evaluar las implicaciones de las fusiones para la competitividad de la industria.Starting at €8.20
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Passion for Learning (Spanish Version)
Keller, Greg; McGahan, Anita M.; Coxe, Dale O.; Ganot, IsraelCase HBS-717S12StrategyDescribe los desafíos que enfrenta un recién graduado de HBS que ha comenzado una compañía de juguetes de correo directo. El empresario debe evaluar las condiciones de la industria, tanto en los juguetes y el correo directo, y determinar si ha desarrollado un concepto de negocio viable. Presenta detallan las proyecciones financieras asociadas con cada uno de los tres principales opciones de reposicionamiento.Starting at €8.20
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Abby Falik at Global Citizen Year
Kaplan, Robert Steven; Barley, LaurenCase HBS-415052-ELeadership and People ManagementAbby Falik, founder and CEO of Global Citizen Year (GCY), quickly read through the most recent news updates regarding the Ebola crisis in West Africa as she prepared for her board call on July 31, 2014. Based in Oakland, California, GCY was a five-year-old not-for-profit with a fiscal year (FY) 2015 budget of $3.5 million. Its mission was to make it much more the norm for graduating high school students in the U.S. to choose a "bridge year." GCY ...Starting at €8.20
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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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EFI, Inc. (A)
Godes, David B.; Barley, LaurenCase HBS-508044-EMarketingEFI has a unique sales compensation challenge. They cannot allocate sales credit for their core product to individual salespeople. So, they've historically paid the sales force as a team. This has worked out fine, since they've been a near-monopoly seller of a single product category. However, this has changed. Not only are they facing new competition in their core product bu they also have diversified into other products that allow them to ident...Starting at €8.20
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EFI, Inc. (B)
Godes, David B.; Barley, LaurenCase HBS-508045-EMarketingThis is a follow-on case to EFI, Inc. (A). It reports on Dean Mills' decision to implement a new compensation approach that pays 25% of salespeople's bonus, based on their individual sales of software add-on products. He also recommends making public each salesperson's performance against their goal in a report that ranked salespeople from top to bottom each period. Students are asked to react to this new plan.Starting at €5.74