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Managing Growth (Spanish version)
Huckman, Robert S.; Pisano, Gary P.Case HBS-611S08Service and Operations ManagementConsiders the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue-typically viewed as a low-cost carrier (LCC)-made a move that is often considered antithetical to the LCC model. Specifically, JetBlue moved from a single aircr...Starting at €8.20
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BYD Company, Ltd. (Spanish version)
Huckman, Robert S.; MacCormack, AlanCase HBS-614S03Service and Operations ManagementConsidera si BYD Co., Ltd., el mayor fabricante chino de baterías recargables, debe entrar en la industria del automóvil chino mediante la adquisición de Qinchuan automático, un fabricante de automóviles de propiedad estatal. Establecer justo después de la oferta pública inicial de BYD en la Bolsa de Hong Kong en 2002, que describe el desarrollo del enfoque de trabajo intensivo de BYD para la fabricación de baterías - un enfoque decididamente dif...Starting at €8.20
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Sunrise Medical, Inc.'s Wheelchair Products (Spanish version)
McGahan, Anita M.Case HBS-703S39StrategySunrise's CEO must decide whether to intervene in a decision by a division, Guardian Products, to introduce a new lightweight standard wheelchair. Guardian wants to introduce the wheelchair to complement its line of commodity crutches, walkers, and other patient aids. If introduced, the new wheelchair will compete with an existing product offered by the largest and most profitable Sunrise division, Quickie Designs. The CEO hesitates to take actio...Starting at €8.20
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Nota sobre posicionamiento competitivo
McGahan, Anita M.Case HBS-703S41StrategyHace hincapié en la conexión entre las actividades de una empresa y sus precios, costos y volúmenes. Una empresa obtiene una ventaja competitiva cuando se adopta un sistema de actividades interrelacionadas que generan profitabiltiy superior. Describe brevemente las estrategias de diferenciación y de bajo costo.Starting at €8.20
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Contraataques estratégicos: Coca Cola frente a Pepsi
Kou, Julia; McGahan, Anita M.Case HBS-703S46StrategyDescribe las adquisiciones estratégicas de Coca-Cola y Pepsi-Cola a finales de 1980. El contexto permite a los estudiantes para evaluar las implicaciones de las fusiones para la competitividad de la industria.Starting at €8.20
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Passion for Learning (Spanish Version)
Keller, Greg; McGahan, Anita M.; Coxe, Dale O.; Ganot, IsraelCase HBS-717S12StrategyDescribe los desafíos que enfrenta un recién graduado de HBS que ha comenzado una compañía de juguetes de correo directo. El empresario debe evaluar las condiciones de la industria, tanto en los juguetes y el correo directo, y determinar si ha desarrollado un concepto de negocio viable. Presenta detallan las proyecciones financieras asociadas con cada uno de los tres principales opciones de reposicionamiento.Starting at €8.20
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The IT Transformation Health Care Needs
Sahni, Nikhil; Huckman, Robert S.; Chigurupati, Anuraag; Cutler, David M.Article HBS-R1706K-EInformation TechnologiesIn recent years, health care organizations have made sizable investments in information technology. They've used their IT systems to replace paper records with electronic ones and to improve billing processes, thereby boosting revenue. But so far, IT has been of little value in making medical care delivery more effective or less expensive. How can health care organizations change this? One key is to prioritize quality improvement over cost cuttin...Starting at €8.20
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GlaxoSmithKline: Reorganizing Drug Discovery (A) and (B), Teaching Note
Huckman, Robert S.Teaching Note HBS-610044-EService and Operations ManagementTeaching Note for [605074] and [605075].Starting at €0.00
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Dartmouth-Hitchcock Medical Center: Spine Care, Teaching Note
Huckman, Robert S.; Porter, Michael E.Teaching Note HBS-610068-EStrategyTeaching Note for [609016].Starting at €0.00
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Balancing Specialization and Diversification in Operations, Module Note- -Instr
Huckman, Robert S.Teaching Note HBS-610079-EService and Operations ManagementThis note describes a module-taught as part of Operations Strategy, a second-year MBA elective at Harvard Business School-that helps students understand and manage the tradeoff between specialization and diversification in operations. The module introduces students to the benefits and limitations of focused operating models. It then examines the challenges created by operational diversification. It concludes by examining the multispecialty operat...Starting at €0.00