HBSP (USA)
-
Sunrise Medical, Inc.'s Wheelchair Products (Spanish version)
McGahan, Anita M.Case HBS-703S39StrategySunrise's CEO must decide whether to intervene in a decision by a division, Guardian Products, to introduce a new lightweight standard wheelchair. Guardian wants to introduce the wheelchair to complement its line of commodity crutches, walkers, and other patient aids. If introduced, the new wheelchair will compete with an existing product offered by the largest and most profitable Sunrise division, Quickie Designs. The CEO hesitates to take actio...Starting at €8.20
-
Nota sobre posicionamiento competitivo
McGahan, Anita M.Case HBS-703S41StrategyHace hincapié en la conexión entre las actividades de una empresa y sus precios, costos y volúmenes. Una empresa obtiene una ventaja competitiva cuando se adopta un sistema de actividades interrelacionadas que generan profitabiltiy superior. Describe brevemente las estrategias de diferenciación y de bajo costo.Starting at €8.20
-
Contraataques estratégicos: Coca Cola frente a Pepsi
Kou, Julia; McGahan, Anita M.Case HBS-703S46StrategyDescribe las adquisiciones estratégicas de Coca-Cola y Pepsi-Cola a finales de 1980. El contexto permite a los estudiantes para evaluar las implicaciones de las fusiones para la competitividad de la industria.Starting at €8.20
-
La planta de Union Carbide en Bhopal (B)
Kou, Julia; Spar, Debora L.Case HBS-704S19EconomicsDescribe las secuelas de la explosión en Bhopal.Starting at €5.74
-
Evaluando las prácticas de negocio en el extranjero
Galton, Zanley; Spar, Debora L.Case HBS-710S19EconomicsA medida que las empresas se expanden por todo el mundo, cada vez más empresas se ven obligadas a lidiar con las definiciones de conducta extranjera "aceptable". Lo que diferencia a un "soborno" de una "comisión"? En caso de que los administradores extranjero referirse a las costumbres locales o sus propias leyes nacionales para determinar cómo responder a situaciones ambiguas o contradictorias? La caja contiene 10 escenarios de corto y pide a lo...Starting at €8.20
-
Nike and International Labor Practices (Spanish version)
Spar, Debora L.; Burns, JenniferCase HBS-712S17EconomicsNike and International Labor Practices' is set in the mid-1990s, when Nike, one of the world's most successful footwear companies, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it," Nike is suddenly being portrayed as a firm that relies on low-cost, exploited labor in its overseas plants. Nike officials vigorously deny the charges, claiming that Nike has no control ove...Starting at €8.20
-
The Pharmaceutical Industry Faces AIDS in Africa (Spanish version)
Bartlett, Nicholas; Spar, Debora L.Case HBS-712S18EconomicsIn the final years of the 20th century, the world was hit by a plague of epidemic proportions--AIDS, a life-threatening disease that remained stubbornly immune to any cure or vaccine. In the developed nations of the West, AIDS was slowly brought under control through a combination of education, prevention, and cutting-edge medicines. But in the developing world, where health care expenditures were often paltry, AIDS continued to rampage. By the y...Starting at €8.20
-
Passion for Learning (Spanish Version)
Keller, Greg; McGahan, Anita M.; Coxe, Dale O.; Ganot, IsraelCase HBS-717S12StrategyDescribe los desafíos que enfrenta un recién graduado de HBS que ha comenzado una compañía de juguetes de correo directo. El empresario debe evaluar las condiciones de la industria, tanto en los juguetes y el correo directo, y determinar si ha desarrollado un concepto de negocio viable. Presenta detallan las proyecciones financieras asociadas con cada uno de los tres principales opciones de reposicionamiento.Starting at €8.20
-
Extend Fertility: Conceiving the Market for Egg Preservation (A)
Spar, Debora L.; Hull, OliviaCase HBS-719019-EStrategyThe case follows entrepreneur Christy Jones as she tries to imagine, and then build, a firm that will enable young women to preserve their eggs -- and thus extend their fertility. In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman's eggs were extracted and stored at low te...Starting at €8.20
-
Driving Profitable Growth at US Auto Parts
Tripsas, Mary; Bhatia, Amit; McGahan, Anita M.Case HBS-812032-EEntrepreneurshipUSAP faces extraordinary opportunities to change the way that automobiles are serviced in the US by selling parts at fair prices though online channels.Starting at €8.20