HBSP (USA)
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Corruption in International Business (A)
Kennedy, Robert E.; Di Tella, RafaelCase HBS-701128-EEconomicsExplores various aspects of corruption in international business, in two sections. The first section provides a broad discussion of the ethical, business, and legal aspects of corruption. The second section provides a series of "caselets" that are designed to promote discussion of how students would act in particular situations, as well as the potential costs and benefits of these actions.Starting at €8.20
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Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4458BC-EMarketingHumans have a basic need for affiliation. The need to relate to others and to oneself has established connection as a major and pervasive lens through which consumers view the world. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4459BC-EMarketingThe deep metaphor of resource relates to capacities or abilities that we use to restore or achieve certain states. This chapter explores how consumers view the world through the lens of resource. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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The Sure Thing That Flopped (HBR Case Study and Commentary)
Zaltman, Gerald; Zaltman, LindsayArticle HBS-R0807A-EMarketingTibal Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus groups and surveys confirm strong market demand for such items, and the media love the idea. So why is TF's NextStage, his new line of stores for older consumers, a disaster? Four experts comment on this fictional case study in R0807A and R0...Starting at €8.20
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El caso HBR: El éxito seguro que fracas
Zaltman, Gerald; Zaltman, LindsayArticle HBS-R0807AMarketingTibal Fisher hizo una fortuna vendiendo moda, artículos para el hogar de bajo costo para los baby boomers. Con esa generación que comienza a entrar en sus años sesenta, él ve una gran oportunidad en los productos para los consumidores de edad avanzada. Los grupos focales y encuestas confirman la fuerte demanda del mercado para este tipo de artículos, y los medios de comunicación les encanta la idea. ¿Por qué es NextStage del TF, su nueva línea de...Starting at €8.20
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Exchange Rate Exercise (Spanish Version)
Kennedy, Robert E.Case HBS-708S16EconomicsPruebas de los estudiantes la comprensión de la analítica del tipo de cambio y cómo los cambios en los tipos de cambio afectan a la economía de las empresas.Starting at €8.20
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Chile: El tigre latinoamericano
Kennedy, Robert E.; Ramos, TeresitaCase HBS-706S04EconomicsExamina estrategia de desarrollo de Chile desde 1973. Tras una serie de reformas económicas internas, el país debe decidir si unirse a un bloque comercial regional. Considera las ventajas y desventajas de los acuerdos comerciales regionales y examina las diferencias entre un tratado de libre comercio (TLC) y una unión aduanera (Mercosur).Starting at €8.20
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Evaluación de proyectos en mercados emergentes
Kennedy, Robert E.Case HBS-708S27EconomicsOpiniones de los gestores de problemas que enfrentan cuando se trata de proyectos de valor en el extranjero. Estos incluyen hacer frente a varias monedas, ajustando por país y riesgo de la industria, y teniendo en cuenta la expropiación y el riesgo de devaluación.Starting at €8.20
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"To Get Rich Is Glorious" (Spanish version)
Kennedy, Robert E.; Vietor, Richard H.K.; Galef, JuliaCase HBS-711S05EconomicsIn 1978, Deng Xiaoping assumed the leadership of an impoverished China, after Mao Zedong's disastrous Cultural Revolution. During the next 17 years, Deng applied pragmatic policies to liberalize the Chinese economy gradually while maintaining the power of the Communist state. In hindsight, this strategy was among the most successful development strategies ever. Reviews Chinese political history and explores in detail eight parts of Deng's develop...Starting at €8.20
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Comparative Advantage (Spanish version)
Kennedy, Robert E.; Koehn, Nancy F.Case HBS-714S19EconomicsHow nations trade and whether they benefit from it are two of the oldest and most important questions in political economy. In the 170 years since David Ricardo formally developed the theory of comparative advantage, it has become one of the principles most widely accepted among professional economists. Despite this wide acceptance in the professional community, the basics of international trade are still poorly understood by many policy makers a...Starting at €8.20