HBSP (USA)
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La planta de Union Carbide en Bhopal (B)
Kou, Julia; Spar, Debora L.Case HBS-704S19EconomicsDescribe las secuelas de la explosión en Bhopal.Starting at €5.74
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Evaluando las prácticas de negocio en el extranjero
Galton, Zanley; Spar, Debora L.Case HBS-710S19EconomicsA medida que las empresas se expanden por todo el mundo, cada vez más empresas se ven obligadas a lidiar con las definiciones de conducta extranjera "aceptable". Lo que diferencia a un "soborno" de una "comisión"? En caso de que los administradores extranjero referirse a las costumbres locales o sus propias leyes nacionales para determinar cómo responder a situaciones ambiguas o contradictorias? La caja contiene 10 escenarios de corto y pide a lo...Starting at €8.20
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Nike and International Labor Practices (Spanish version)
Spar, Debora L.; Burns, JenniferCase HBS-712S17EconomicsNike and International Labor Practices' is set in the mid-1990s, when Nike, one of the world's most successful footwear companies, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it," Nike is suddenly being portrayed as a firm that relies on low-cost, exploited labor in its overseas plants. Nike officials vigorously deny the charges, claiming that Nike has no control ove...Starting at €8.20
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The Pharmaceutical Industry Faces AIDS in Africa (Spanish version)
Bartlett, Nicholas; Spar, Debora L.Case HBS-712S18EconomicsIn the final years of the 20th century, the world was hit by a plague of epidemic proportions--AIDS, a life-threatening disease that remained stubbornly immune to any cure or vaccine. In the developed nations of the West, AIDS was slowly brought under control through a combination of education, prevention, and cutting-edge medicines. But in the developing world, where health care expenditures were often paltry, AIDS continued to rampage. By the y...Starting at €8.20
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-104S02Accounting and ControlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Starting at €8.20
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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Sniffing Out Opportunities at PetSmart
Narayanan, V.G.; Brem, LisaCase HBS-110025-EAccounting and ControlThe pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop their own Balanced Scorecards and strategy maps for the two companies.Starting at €8.20
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
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Ujjivan: A Microfinance Institution at a Crossroads (A) and (B), Teaching Note
Narayanan, V.G.; Brem, LisaTeaching Note HBS-110069-EAccounting and ControlTeaching Note for [108057] and [108083].Starting at €0.00
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Offering the Right Service in the Right Place: Growing Orthopedics at the Brigham and Women's/Faulkner (BW/F) Hospitals, Teaching Note
Narayanan, V.G.; Brem, LisaTeaching Note HBS-110073-EAccounting and ControlTeaching Note for [108016].Starting at €0.00