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Rock Star or Shooting Star? (B)
Isabella, Lynn A.; Maiden, Stephen E.Case DARDEN-OB-1199-ELeadership and People ManagementSet in an investment firm, the A case presents the president going through a review process with the firm’s portfolio managers. By all accounts, Fred Silverton’s financial savvy and skills had had helped the staggering mutual fund company reach success. The case runs through issues and actions directly involving Silverton. Despite Silverton’s success, there were some who were alarmed over his approach to human capital. Nonetheless, the president ...Starting at €5.74
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Progressive Insurance: Making Pay As You Drive a Snap for Consumers - Teaching Note
Farris, Paul W.; Steenburgh, Thomas J.; Maiden, Stephen E.Teaching Note DARDEN-M-0873TN-EMarketingTeaching note for product M-0873Starting at €0.00
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Nota sobre alternativas de regulación
Dyck, Alexander; Reinbergs, Indra A.Case HBS-709S08EconomicsPara muchas empresas, la interacción del gobierno es expansiva, que influyen en la conducta de las empresas y la estructura del sector. La mano visible del gobierno, en la forma de un esquema regulador, juega un papel en los asuntos empresa junto con la mano invisible de las fuerzas del mercado. La desregulación y la reforma regulatoria han cambiado, pero no se elimina la intervención del gobierno. En tales entornos regulados, estrategia de negoc...Starting at €8.20
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Eyeblaster: Facilitación de la Siguiente Generación de Publicidad Online
Ofek, ElieCase HBS-508S15MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Eyeblaster gestión tiene que decidir sobre el mejor curso de acción para mantener su impulso de la habilitación de línea rica publicidad en los medios. La presión de los competidores está obligando a la empresa a reevaluar su estrategia de comercialización anterior que se centró principalmente en conseguir agencias de publicidad para su uso defensor de producto de gestión d...Starting at €8.20
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The Best Way to Name Your Product 2.0 (Spanish version)
Bertini, Marco; Gourville, John; Ofek, ElieArticle HBS-F1105CMarketingAlthough there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a name, often adding a sequential indicator (PlayStation 2, PlayStation 3), or they can come up with an entirely new name (Nintendo's Wii). Three questions managers should consider whe...Starting at €8.20
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USA Track & Field: Getting Its Governance on Track - Teaching note
Cheng, Yo-Jud; Maiden, Stephen E.Teaching Note DARDEN-S-0352TN-EStrategyTeaching note for product S-0352Starting at €0.00
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USA Track & Field: Getting Its Governance on Track
Cheng, Yo-Jud; Maiden, Stephen E.Case DARDEN-S-0352-EStrategyThis public-sourced case set in May 2020 examines various corporate governance issues that have arisen for the nonprofit USA Track & Field (USATF). The case’s protagonist is board member Tricia Myers who considers how the board can better serve its constituents as they are inundated with a torrent of issues around CEO compensation, fundraising, and governance regulations. The board faces a fire drill as CEO Max Siegel’s high compensation has just...Starting at €8.20
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Henry Spots a Problem at Sunshine O.J. (A)
Fairchild, Gregory B.; Maiden, Stephen E.Case DARDEN-OM-1614-EService and Operations ManagementHenry Franklin works at Sunshine O.J. (Sunshine), a three-year-old, fast-growing organic orange juice manufacturer near Charleston, South Carolina. Before his employment at Sunshine, Franklin worked for about two decades in his family’s business, FranklinStarting at €8.20
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Henry Spots a Problem at Sunshine O.J. (A) -Teaching note
Fairchild, Gregory B.; Maiden, Stephen E.Teaching Note DARDEN-OM-1614TN-EService and Operations ManagementTeaching note for product OM-1614Starting at €0.00
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Black Coffee and Black Cards (A) - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.; Eades, Kenneth M.Teaching Note DARDEN-F-1882TN-EFinanceTeaching note for product F-1882TNStarting at €0.00