HBSP (USA)
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Bank Tellers, Fighter Pilots, and the Limits of Rationality: The Origins of Behavioral Economics
Ubel, Peter A.Book Chapter HBS-3937BC-EMuch of economic theory has revolved around the age-old assumption that humans make choices rationally and based on probability, or what we have learned from previous experience. Free markets operate under this assumption, even going so far as to frame the obesity epidemic as the result of personal choices made by rational individuals. In this chapter, physician and behavioral scientist Peter Ubel explores the origins of behavioral economics, whi...Starting at €8.20
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Irrational Tastes and Bottomless Soup Bowls: Our Unconscious Eating Habits and What They Tell Us about the Pitfalls of Free Markets
Ubel, Peter A.Book Chapter HBS-3940BC-EFree markets operate under the assumption that human beings make rational choices about consumption. Some market enthusiasts have gone so far as to contend that even obesity is a lifestyle choice and, therefore, society should leave people alone to determine their optimal waistlines. Behavioral scientist and physician Peter Ubel, however, argues that it's actually the interaction of modern markets with genetics and social factors, and rational wi...Starting at €8.20
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Spacious Lawns and Long Commutes: The Irrationality of Choosing to Live in the Suburbs
Ubel, Peter A.Book Chapter HBS-3942BC-ESocial scientists have discovered in the last couple of decades that people's decisions are often biased by an inability to predict what will make them happy. Many economists, however, have overlooked or underemphasized the importance of people's emotional lives in their decision-making processes. Standard economic theory, for instance, holds that if commuting is a source of unhappiness, people will choose long commutes only if they believe such ...Starting at €8.20
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Marketing and the Science of Persuasion: Does Advertising Promote People's Well-Being
Ubel, Peter A.Book Chapter HBS-3945BC-EWe live in a capitalist society that is increasingly bombarding us with advertising. We exist in a world where many of the best psychology and neuroscience graduates are being hired by marketing firms or marketing departments within large corporations. These marketers are becoming increasingly sophisticated at targeting and persuading consumers. Many experts believe that advertising and marketing serve the interests of the general public, providi...Starting at €8.20
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Can Government Combat Obesity Without Becoming a "Nanny State": Personal Freedom and Personal Well-Being Don't Have to Be Mutually Exclusive
Ubel, Peter A.Book Chapter HBS-3947BC-EPolitical extremists of all persuasions are often paranoid about the slippery slope, worrying that any tiny concessions they make will lead to complete absolution of their position. Free market enthusiasts would rather have a fat and free citizenry, for instance, than consider perceived interventions into personal liberties, even if those interventions are made on behalf of the health of the general public. In this chapter, behavioral scientist a...Starting at €8.20
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Rice in Japan
Reinhardt, Forest L.; Trumbull, Gunnar; Jinjo, Naoko; Yamazaki, MayukaCase HBS-717032-EEconomicsStarting at €8.20
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Europe: An Ever Closer Union
Trumbull, Gunnar; Schlefer, Jonathan; Choi, DianeCase HBS-713085-EEconomicsIn 2010, the European Union faces the challenges of the global financial crisis. With 27 member states, each facing different challenges, can new EU institutions respond effectively? Will its new currency, the euro, survive?Starting at €8.20
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Can Mexico Make Democracy Work
Trumbull, Gunnar; Schlefer, JonathanCase HBS-714049-EEconomicsEnrique Pe a Nieto, the presidential candidate of the old Mexican ruling party elected in 2012, passed the most fundamental reforms in at least two decades. They included allowing private competition in the energy sector, including with the state-owned oil company, Pemex; strengthening competition in the telecoms industry; promoting private-bank and public development-bank lending. Also, political reforms allowed re-election (formerly prohibited...Starting at €8.20
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The German Export Engine
Trumbull, Gunnar; Schlefer, JonathanCase HBS-715045-EEconomicsThis case traces the economic history of modern Germany, from its beginnings in the 19th century to its strong performance during the financial crisis and its emergence as a de facto economic and political leader of Europe.Starting at €8.20
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Afghanistan 2006: Building a Brand New State
Maurer, Noel; Spar, Debora L.; Trumbull, GunnarCase HBS-707033-EEconomicsIn 2006, Afghanistan remains a country in turmoil. It has a newly elected democratic government, a rebounding economy, and considerable economic potential. But the country is still torn by rival factions and dominated by the opium trade. Explores how Afghanistan has been rebuilt since the U.S. invasion of 2001, and what it means to create a modern state. Can state institutions be imposed from the outside? And what are the prospects for democracy ...Starting at €8.20