HBSP (USA)
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Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Starting at €8.20
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-414S12StrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20
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Andrew Ryan at VC Brakes (Spanish version)
Cespedes, Frank V.; Yong, SunruCase HBS-915S01Leadership and People ManagementAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Starting at €8.20
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Meli Marine (Spanish version)
Hamermesh, Richard G.; Yong, SunruCase HBS-414S03StrategyMeli Marina, una empresa de transporte de contenedores, se enfrenta a una decisión estratégica importante después de una oportunidad de adquisición en sí misma ofrece interesantes. Fundada en 1974 por la familia Chang, la empresa con sede en Singapur ha hecho un hueco en el mercado del transporte intra-Asia. Después de años de éxito, la erosión de las condiciones de negocio causaron una crisis financiera y un nuevo CEO, David Tian, se trajeron....Starting at €8.20
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Europe: An Ever Closer Union
Trumbull, Gunnar; Schlefer, Jonathan; Choi, DianeCase HBS-713085-EEconomicsIn 2010, the European Union faces the challenges of the global financial crisis. With 27 member states, each facing different challenges, can new EU institutions respond effectively? Will its new currency, the euro, survive?Starting at €8.20
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Can Mexico Make Democracy Work
Trumbull, Gunnar; Schlefer, JonathanCase HBS-714049-EEconomicsEnrique Pe a Nieto, the presidential candidate of the old Mexican ruling party elected in 2012, passed the most fundamental reforms in at least two decades. They included allowing private competition in the energy sector, including with the state-owned oil company, Pemex; strengthening competition in the telecoms industry; promoting private-bank and public development-bank lending. Also, political reforms allowed re-election (formerly prohibited...Starting at €8.20
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The German Export Engine
Trumbull, Gunnar; Schlefer, JonathanCase HBS-715045-EEconomicsThis case traces the economic history of modern Germany, from its beginnings in the 19th century to its strong performance during the financial crisis and its emergence as a de facto economic and political leader of Europe.Starting at €8.20
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Afghanistan 2006: Building a Brand New State
Maurer, Noel; Spar, Debora L.; Trumbull, GunnarCase HBS-707033-EEconomicsIn 2006, Afghanistan remains a country in turmoil. It has a newly elected democratic government, a rebounding economy, and considerable economic potential. But the country is still torn by rival factions and dominated by the opium trade. Explores how Afghanistan has been rebuilt since the U.S. invasion of 2001, and what it means to create a modern state. Can state institutions be imposed from the outside? And what are the prospects for democracy ...Starting at €8.20
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Consumer Lending in Japan: Citi CFJ (A)
Trumbull, Gunnar; Kanno, AkikoCase HBS-709017-EEconomicsDespite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer lending sector. The high profitability of the sector has periodically attracted interest from domestic banks as well as international investors. Most recently, in 1998 and 2000 respectively, GE Capital and Citi Financial both acquired Japanese consumer lending companies. In 2006, when the Japanese Supreme Court rules that one of the...Starting at €8.20
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The Political Economy of Carbon Trading
Reinhardt, Forest L.; Trumbull, Gunnar; Hyman, Mikell; McGrath, Patia; Uludere Aragon, Nazli Z.Case HBS-710056-EEconomicsTo maximize their effectiveness, color cases should be printed in color. Global climate change is an increasingly prominent political and business problem. Design of market-based systems to reduce carbon emissions has proven difficult. More broadly, national attempts to comply with the provisions of the Kyoto Protocol present both governments and firms with significant challenges. The design of international institutions that will be useful for m...Starting at €8.20