HBSP (USA)
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Maximizing Revenues in the Minor Leagues (Spanish version)
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-209S22MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of play. The pricing assignment becomes more c...Starting at €8.20
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Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4458BC-EMarketingHumans have a basic need for affiliation. The need to relate to others and to oneself has established connection as a major and pervasive lens through which consumers view the world. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4459BC-EMarketingThe deep metaphor of resource relates to capacities or abilities that we use to restore or achieve certain states. This chapter explores how consumers view the world through the lens of resource. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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Charles Schwab & Co., Inc.: The
Quelch, John A.; Winig, LauraCase HBS-507005-EMarketingSchwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives, message strategy, media selection, and performance measures. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors sh...Starting at €8.20
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Rice in Japan
Reinhardt, Forest L.; Trumbull, Gunnar; Jinjo, Naoko; Yamazaki, MayukaCase HBS-717032-EEconomicsStarting at €8.20
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Red Tomato: Keeping it Local
Alvarez, Jose B.; Shelman, Mary; Winig, LauraCase HBS-510023-EThis case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce available to large consumer markets.Starting at €8.20
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Europe: An Ever Closer Union
Trumbull, Gunnar; Schlefer, Jonathan; Choi, DianeCase HBS-713085-EEconomicsIn 2010, the European Union faces the challenges of the global financial crisis. With 27 member states, each facing different challenges, can new EU institutions respond effectively? Will its new currency, the euro, survive?Starting at €8.20
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Can Mexico Make Democracy Work
Trumbull, Gunnar; Schlefer, JonathanCase HBS-714049-EEconomicsEnrique Pe a Nieto, the presidential candidate of the old Mexican ruling party elected in 2012, passed the most fundamental reforms in at least two decades. They included allowing private competition in the energy sector, including with the state-owned oil company, Pemex; strengthening competition in the telecoms industry; promoting private-bank and public development-bank lending. Also, political reforms allowed re-election (formerly prohibited...Starting at €8.20
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The German Export Engine
Trumbull, Gunnar; Schlefer, JonathanCase HBS-715045-EEconomicsThis case traces the economic history of modern Germany, from its beginnings in the 19th century to its strong performance during the financial crisis and its emergence as a de facto economic and political leader of Europe.Starting at €8.20
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Woolf Farming and the California Water Crisis
Reinhardt, Forest L.; Bell, David E.; Kindred, Natalie; Shelman, Mary; Winig, LauraCase HBS-716038-EEconomicsThis case highlights the tough choices, competing interests, and decision-making mechanisms involved in California's management of its severe drought, entering its fifth year in 2015. Stuart Woolf, CEO of Woolf Farming, a grower and processor of almonds, tomatoes, and other crops in California's Central Valley, must decide how to respond to the changing operating environment. Scarce water resources-and institutional constraints on the use of wate...Starting at €8.20