HBSP (USA)
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Radically Simple IT (Spanish version)
Upton, David M.; Staats, Bradley R.Article HBS-R0803JInformation Technologiesthe difficulty and expense of mapping out all requirements before a project starts because people often cannot specify everything that they need beforehand; the other unanticipated needs that almost always arise once a system is in operation; and the tricky task of persuading people to use and "own" it. Japan's Shinsei Bank emerged during the authors' research as a standout among the companies applying the path-based method. The firm designed, b...Starting at €8.20
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Design and Meanings: Innovating by Making Sense of Things--The Advantage of Design-Driven Innovation
Verganti, RobertoBook Chapter HBS-3680BC-EEvery product has a meaning. Yet many companies do not think about how meanings change or how to innovate meanings. They strive to understand how people currently give meaning to things--only to discover that this meaning has been suggested by a new product designed by a competitor. But like technologies, meanings may be subject to an R&D process. And the process through which a company can innovate product meanings is design. This chapter illust...Starting at €8.20
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Radical Pushes: Placing Design-Driven Innovation in the Strategy of a Firm
Verganti, RobertoBook Chapter HBS-3681BC-EMost analysts hold that the innovation strategy of firms consists of two domains: incremental and radical. According to these theories, radical innovation is the realm of technological breakthroughs. The meanings behind products are supposed to be part of the first domain: companies can understand them better only by scrutinizing user behavior and using the resulting insights to improve their products. In this chapter, however, noted innovation e...Starting at €8.20
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The Value and the Challenges: Why Companies Do or Do Not Invest in Design-Driven Innovation
Verganti, RobertoBook Chapter HBS-3683BC-EIn the current innovation race, products tend to survive for a very short time, and firms are unwilling to waste resources in constant redesign. Design-driven innovation, or radically altering the meanings of products and services, can produce innovations with a life cycle significantly longer than that of the competition. But how do you convince the right people to invest in design-driven innovation? In this chapter, noted innovation expert Robe...Starting at €8.20
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The Interpreters: Doing Research with the Design Discourse--Move Away from Users to Innovate with the Help of a Circle of External Research Partners
Verganti, RobertoBook Chapter HBS-3684BC-EEvery company would love to be the one that changes the paradigm, that radically redefines the meaning of things. Companies that master design-driven innovation have a distinct advantage over competitors because they repeatedly develop and release products or services that customers didn't even know they wanted, but now can't live without. Their innovations aren't flukes--these firms have a process and capabilities, built and led by entrepreneurs...Starting at €8.20
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Businesspeople: The Key Role of Top Executives and Their Culture--Design-Driven Innovation Requires Inspiring and Invested Leaders
Verganti, RobertoBook Chapter HBS-3690BC-EIt is widely known that Steve Jobs has an intense devotion to radical innovation projects. The iPod--a design-driven innovation--was no exception. He set the direction and defined the requirements for a product for which there was no reference in the market. And look at the results. There is no radical innovation without inspiring leaders, and this chapter delves into the crucial role executives play in the success of design-driven innovation. Th...Starting at €8.20
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Lean Knowledge Work
Staats, Bradley R.; Upton, David M.Article HBS-R1110G-EService and Operations ManagementMany manufacturing companies and some service firms have reaped considerable benefits by applying variations of the Toyota Production System, a method for making operations "lean" through relentless efforts to increase quality and efficiency and eliminate waste. But conventional wisdom holds that lean principles don't lend themselves to knowledge work, which involves judgment and expertise, not the sorts of repetitive, easily specified tasks foun...Starting at €8.20
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The Innovative Power of Criticism
Verganti, RobertoArticle HBS-R1601G-EThanks to powerful ideation approaches such as design thinking and crowdsourcing, it has become incredibly easy and relatively inexpensive for companies to obtain a vast number of novel concepts, from both insiders and outsiders such as customers, designers, and scientists. Yet many organizations still struggle to identify and seize big opportunities. That's because major changes in society and technology fundamentally challenge the conventional ...Starting at €8.20
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Daewoo Shipbuilding and Marine Engineering
Upton, David M.; Kim, BowonCase HBS-609018-EService and Operations ManagementExplores the journey of aggressive learning and capability building in the operations of a major Korean Shipbuilder. While DSHM had once used its superior learning capability to topple its Japanese competition, it now faced the potential for a similar attack from new Chinese competitors. Without outsourcing some of its work to China, DSHM would become uncompetitive. However, in outsourcing the work, some skills would necessarily have to be transf...Starting at €8.20
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TCS: The MCA 21 Project
Upton, David M.; Staats, Bradley R.Case HBS-609024-ETata Consultancy Services (TCS), a leading outsourced software services provider based in India, must decide whether to bid on a high-profile government project within India. The project, if completed successfully, would mark another step in TCS' progression from a provider of low-cost technical resources to their goal of becoming an end-to-end technology enabled services provider. However, the project was not only complex but also presented cons...Starting at €8.20