HBSP (USA)
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MontGras. Estrategia de exportación para una bodega chilena
Arnold, David J.; Stevenson, Howard H.Case HBS-510S14MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. MontGras, una bodega chilena de tamaño medio, tiene que formular una estrategia de exportación. Tiene que decidir si hacer hincapié en los mercados de Estados Unidos o del Reino Unido, que también ofrecen diferentes propuestas de posicionamiento y fijación de precios. Se ha fallado dos veces para penetrar en el mercado de EE.UU. porque las relaciones de distribuidor se cayó...Starting at €8.20
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Martin Blair (Spanish version)
Stevenson, Howard H.; Roberts, Michael J.Case HBS-915S05EntrepreneurshipMartin Blair es un empresario que por primera vez se basa en su experiencia en la industria de servicio de alimentos para desarrollar dos conceptos de restaurantes diferentes casi al mismo tiempo. Al relatar sus experiencias, revela varias preocupaciones importantes del empresario reflexivo, que van desde la obtención de financiamiento para la construcción de espacios físicos a cabo. Ambos restaurantes tienen éxito, y Blair ahora quiere hacer cre...Starting at €8.20
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Howard Head y Prince Manufacturing, Inc.
Stevenson, Howard H.; Harmeling, Susan S.Case HBS-304S05EntrepreneurshipSe ocupa de la cuestión de un empresario en una empresa muy exitosa decidir si desea permanecer por un período de gran crecimiento o para vender. ¿Cuáles son las responsabilidades del empresario a la organización, a sus empleados, al público? Como subtemas, los problemas de comercialización en comparación con tener un producto fuerte que se vende solo, las patentes y las cuestiones legales involucradas, problemas de fabricación, y un negocio crec...Starting at €8.20
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Benetton S.p.A. (Spanish Version)
Stevenson, Howard H.; Martinez, Jon I.; Jarillo, J. CarlosCase HBS-311S23StrategySe centra en el desarrollo estratégico / organizacional de Benetton. Examina la estructura organizativa que ha permitido a la compañía ampliar en una empresa de escala mundial de su pequeña base empresarial. Examina las estrategias funcionales que han permitido una gran empresa para tener éxito en un negocio de la moda. Plantea la cuestión de si esta misma organización puede tener éxito en la cara de la diversificación.Starting at €8.20
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Introduction: Embracing Psychological Impasse
Butler, TimothyBook Chapter HBS-7566BC-ELeadership and People ManagementEven if you have the "perfect job," it is still possible to feel miserable and unfulfilled. The first step to fixing psychological impasse is realizing that you have a choice; you don't have to stay in a place that makes you unhappy. For those who choose to fully experience impasse life will prove more challenging and, at the same time, more authentic. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Facing Crisis: The Source of Psychological Impasse
Butler, TimothyBook Chapter HBS-7587BC-ELeadership and People ManagementYou can't overcome psychological impasse until you identify the source. To find that source, you must be willing to examine the feelings that come along with impasse, although that might be daunting. Once impasse is understood as a necessary crisis, it is possible to look at such tough times as opportunities to reclaim meaning in your daily life. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Feeling Stuck and Doubting Ourselves: The Effect of the Past on Your Present Life
Butler, TimothyBook Chapter HBS-7588BC-ELeadership and People ManagementAs psychological impasse deepens, it brings with it unresolved issues from the past. Ghosts - your past self, the overbearing parent, etc. - that you pushed to the back of your mind rear up, causing you to doubt yourself and your path in life. This chapter includes an exercise to help you acknowledge these ghosts so that you can finally banish them. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Mapping Our Insights: Patterns in the Sand--Finding Your Motivation
Butler, TimothyBook Chapter HBS-7595BC-ELeadership and People ManagementIn order to overcome psychological impasse, you must understand the social motivators that operate most powerfully in your life. With the help of the author's Motivation Map, you will learn how to better understand yourself. By revealing the inner workings of your mind you can make more informed choices in both your personal and work life. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Moving From Impasse to Action: How to Decide Which Path to Take
Butler, TimothyBook Chapter HBS-7596BC-ELeadership and People ManagementWhile experiencing psychological impasse, you may find yourself faced with many possible choices--choices that might deeply conflict with one another. This chapter outlines steps you can take to ensure that the choice you eventually make is the most fitting and beneficial one for you, along with exercises to make the process as smooth as possible. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Europe: An Ever Closer Union
Trumbull, Gunnar; Schlefer, Jonathan; Choi, DianeCase HBS-713085-EEconomicsIn 2010, the European Union faces the challenges of the global financial crisis. With 27 member states, each facing different challenges, can new EU institutions respond effectively? Will its new currency, the euro, survive?Starting at €8.20