HBSP (USA)
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We Googled You (HBR Case Study and Commentary) (Spanish version)
Coutu, DianeArticle HBS-R0706ALeadership and People Managementcase study-only, reprint R0706X, and commentary-only, R0706Z.Starting at €8.20
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La ciencia de pensar más inteligentemente
Medina, John J.; Coutu, DianeArticle HBS-R0805BLeadership and People ManagementLos avances en la neurobiología han demostrado que el cerebro es tan sensible a las experiencias externas que pueda ser reconectados a través de la exposición a las influencias culturales. Los experimentos han demostrado que en algunas personas, partes del cerebro se iluminan sólo cuando se presentan con una imagen de Bill Clinton. En otros, es Jennifer Aniston. O Halle Berry. Lo que otros estímulos podrían volver a colocar el cerebro? ¿Hay un ce...Starting at €8.20
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Competing Against Free (Spanish version)
Bryce, David J.; Dyer, Jeffrey H.; Hatch, Nile W.Article HBS-R1106HStrategyThe "free" business models popularized in the digital world by companies such as Google, Adobe, and Mozilla are spreading to markets in the physical world. How should established companies respond? The authors have found that some are too quick to offer free products of their own. Many more either don't move quickly enough or simply fail to respond at all, even when they have the resources to win a head-to-head battle. Consider the reluctance of ...Starting at €8.20
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Predicting the Present: A Conversation with Science Fiction Writer Cory Doctorow
Doctorow, Cory; Coutu, DianeArticle HBS-R0907C-ELeadership and People ManagementThe author, who imagines brave new worlds for a living, sees technology not as an Orwellian threat but as an empowering vehicle for individual expression.Starting at €8.20
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The Innovator's DNA
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Article HBS-R0912E-E"How do I find innovative people for my organization? And how can I become more innovative myself?" These are questions that stump most senior executives, who know that the ability to innovate is the "secret sauce" of business success. Perhaps for this reason most of us stand in awe of the work of visionary entrepreneurs such as Apple's Steve Jobs, Amazon's Jeff Bezos, eBay's Pierre Omidyar, and P&G's A.G. Lafley. How do these individuals come ...Starting at €8.20
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Competing Against Free
Bryce, David J.; Dyer, Jeffrey H.; Hatch, Nile W.Article HBS-R1106H-EStrategyThe "free" business models popularized in the digital world by companies such as Google, Adobe, and Mozilla are spreading to markets in the physical world. How should established companies respond? The authors have found that some are too quick to offer free products of their own. Many more either don't move quickly enough or simply fail to respond at all, even when they have the resources to win a head-to-head battle. Consider the reluctance of ...Starting at €8.20
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How to Protect Your Job in a Recession
Banks, Janet; Coutu, DianeArticle HBS-R0809J-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. As the economy softens, corporate downsizing appears almost inevitable. Don't panic yet, though. While layoff decisions might seem beyond your control, there's plenty you can do to make sure you retain your job. In this article, Banks, a former HR executive at Chas...Starting at €8.20
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Smart Power: A Conversation with Leadership Expert Joseph S. Nye, Jr.
Nye, Joseph S., Jr.; Coutu, DianeArticle HBS-R0811B-ELeadership and People ManagementThe next U.S. administration will face enormous challenges to world peace, the global economy, and the environment. Exercising military and economic muscle alone will not bring peace and prosperity. According to Nye, a former U.S. government official and a former dean at Harvard University's John F. Kennedy School of Government, the next president must be able to combine hard power, characterized by coercion, and what Nye calls "soft" power, whic...Starting at €8.20
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What Can Coaches Do for You
Coutu, Diane; Kauffman, CarolArticle HBS-R0901H-ELeadership and People ManagementToday's business leaders increasingly rely on coaches for help in understanding how to act in a demanding and volatile world. These confidants and advisers can earn up to $2,000 per hour. To understand what they do to merit that money, HBR conducted a survey of 140 leading coaches and invited five experts to comment on the findings. Commentators and coaches agreed that the reasons for engaging coaches have evolved over the past decade. Ten years ...Starting at €8.20
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We Googled You (HBR Case Study and Commentary)
Coutu, DianeArticle HBS-R0706A-ELeadership and People ManagementAs the CEO of Hathaway Jones, an American luxury apparel retailer, Fred Westen has spent the past four years struggling to revamp his company's stodgy image and boost flagging sales. He's just announced an ambitious plan to elbow in on China's fast-growing luxury goods market when he gets a call from an old prep school friend. Fred agrees to meet his friend's daughter, Mimi Brewster, to see whether she might be able to head up the company's flags...Starting at €8.20