HBSP (USA)
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Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCase HBS-707S33StrategyIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Starting at €8.20
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Launching Prius (Spanish version)
Reinhardt, Forest L.; Yao, Dennis; Egawa, MasakoCase HBS-712S03StrategyIn 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the importance of the Prius in Toyota's overall product strategy and explores issues ranging from market structure to competitive advantage and competitive dynamics.Starting at €8.20
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CBS and Online Video
Yao, Dennis; Rozovsky, Julia; Queiro, FranciscoCase HBS-709447-EStrategyIn late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come to terms with YouTube, the leading video-sharing site on the Internet, or maintain a nonexclusive strategy?Starting at €8.20
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Respondiendo a la Imitación: Intel vs. AMD en 1991
Yao, DennisCase HBS-709S14StrategyEste caso examina la respuesta de Intel a la entrada imitativa por Advanced Micro Devices dentro de la categoría de productos microprocesador 386 en el que Intel había sido el único productor. El caso se establece en 1991 cuando AMD presenta por primera vez su procesador compatible con Intel 386 y antes de que la respuesta de Intel es conocida. El caso se puede utilizar para analizar las interacciones competitivas en la estrategia de marketing y ...Starting at €8.20
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Jaipur Literature Festival - Beyond the Festival Template
Khanna, Tarun; Yao, Dennis; Greene, Hillary; Chowdhury, AmritaCase HBS-712401-EStrategyJaipur Literature Festival (JLF), dubbed "the greatest literary show on earth" was an annual event held in late January at the Diggi Palace in Jaipur. JLF provided a platform for international authors and Indian language authors from the subcontinent to engage in a literary dialogue. By 2011, JLF attracted the largest festival audience in the Asian Pacific region with approximately 60,000 visitors from 24 countries. It featured 224 speakers in 14...Starting at €8.20
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Nota sobre tácticas antimonopolio y de la competencia
Yao, DennisCase HBS-709S21StrategyProporciona una visión general de derecho de la competencia en lo que respecta a la estrategia competitiva. Discute el problema de la gestión de riesgos de competencia y proporciona una guía a las acciones comerciales que presenten un riesgo de competencia.Starting at €8.20
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Lobbying for Love? Southwest Airlines and the Wright Amendment
Oberholzer-Gee, Felix; Yao, Dennis; Cantrill, Libby; Wu, PatriciaCase HBS-707470-EStrategyThe fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW) airport, cutting the number of daily flights from 250 to a mere 21. Gary Kelly, Southwest's newly minted CEO, thought about what appeared to be a golden opportunity. How could Southwest...Starting at €8.20
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Free the Grapes--Direct-to-Consumer Shipping in the Wine Industry
Oberholzer-Gee, Felix; Yao, Dennis; Wu, Patricia; Cantrill, LibbyCase HBS-707472-EWhile wine tourism in the United States was booming, the majority of consumers who tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or overly cumbersome in 37 states. W. Reed Foster, president of the Coalition for Free Trade, was determined to remove these obstacles. Would he be able to free the grapes?Starting at €8.20
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Responding to Imitation: Intel vs. AMD in 1991
Yao, DennisCase HBS-709450-EStrategyThis case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before Intel's response is known. The case can be used to discuss competitive interactions in pricing and marketing strategy, as well as general issues regarding entry deterrence or accommodat...Starting at €8.20
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Sweet Deal -- Industry Self-Regulation of Breakfast Cereal Advertising To Children
Oberholzer-Gee, Felix; Yao, Dennis; Kelley, Britta; Gomez, LizzieCase HBS-712463-EStrategyIn response to growing concern about childhood obesity, in February 2006 the Council of Better Business Bureaus (CBBB) announced an initiative to examine its self-regulatory program on children's advertising. The existing program was a voluntary cross-industry program that monitored advertisements directed to children. However, the program did not stipulate which products companies could or could not advertise to children. In response to calls fo...Starting at €8.20