HBSP (USA)
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'It Just Works' (Spanish version)
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCase HBS-812S02EntrepreneurshipDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Starting at €8.20
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Hypothesis-Driven Entrepreneurship: The Lean Startup
Eisenmann, Thomas R.; Ries, Eric; Dillard, SarahCase HBS-812095-EEntrepreneurshipFirms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of "minimum viable products," each of which represents the smallest set of features/activities needed to rigorously validate a concept. Based on test feedback, entrepreneurs must then decide whe...Starting at €8.20
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Business Model Analysis for Entrepreneurs (Spanish version)
Eisenmann, Thomas R.Case HBS-813S07Entrepreneurshipa customer value proposition, a technology and operations management plan, a go-to-market plan, and a profit formula. For each element, the note lists questions that an entrepreneur must address when evaluating an early-stage opportunity. The note explores in greater depth several business model issues that are especially relevant to entrepreneurial ventures, including the impact of network effects and customer switching costs; conditions when a...Starting at €8.20
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Pacing Issues (Spanish version)
Eisenmann, Thomas R.Case HBS-814S05Entrepreneurship(1) Which of the three company's approach to using people analytics for talent acquisition and development is most appealing (or most concerning)?; and (2) Should Fukuhara turn on the most advanced part of the artificial intelligence engine, allowing GROW not just to provide recommendations to clients about whom they should hire, but also (based on performance and attribute data of previous hires) to overrule clients' specifications (or biases) ...Starting at €8.20
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Project AgriNova (Spanish version)
Eisenmann, Thomas R.; Bijlani, TanyaCase HBS-816S10EntrepreneurshipIn late 2008, a team from Intuit's office in Bangalore, India is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India.The case describes the structure of Indian agriculture and the problems experienced by farmers, who were often exploited by middlemen who entered into obtuse private arrangements with wholesale buyers. After five weeks of research, the team concludes that the op...Starting at €8.20
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Facebook (Spanish version)
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Chen, David; Feinstein, Brian; Smith, AaronCase HBS-810S15EntrepreneurshipAs Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointi...Starting at €8.20
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Strategies for Two-Sided Markets
Eisenmann, Thomas R.; Parker, Geoffrey; Van Alstyne, Marshall W.Article HBS-R0610F-EStrategyIf you listed the blockbuster products and services that have redefined the global business landscape, you'd find that many of them tie together two distinct groups of users in a network. Case in point: The most important innovation in financial services since World War II is almost certainly the credit card, which links consumers and merchants. The list would also include newspapers, HMOs, and computer operating systems--all of which serve what ...Starting at €8.20
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Cobertura del riesgo cambiario en EADS
Kester, W. Carl; Dessain, Vincent; Misztal, KarolCase HBS-218S03FinanceEn 2008, EADS, el grupo aeroespacial europeo que posee Airbus, se enfrentan a la decisión de la mejor manera de cubrir un desajuste importante y creciente entre sus ingresos en dólares y en euros sus costes de fabricación. En concreto, la empresa necesitaba para decidir si continuaría cobertura principalmente con contratos a plazo, pero en cantidades mucho más altas y a tasas cada vez más desfavorables, o para romper con la práctica anterior y co...Starting at €8.20
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Reinventing Brainlab
Herzlinger, Regina E.; Dessain, Vincent; Misztal, KarolCase HBS-313069-EStrategyThe management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.Starting at €8.20
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Ilva Steel Taranto: Providing and Polluting (A)
Goldberg, Lena G.; Dessain, Vincent; Pesce, Ottavia; Misztal, KarolCase HBS-314045-ENearly 27,000 people depended on Ilva Steel Taranto, the largest steel-making plant in Europe, for their livelihoods, but the plant's pollution fouled the environment and increased the incidence of tumors, respiratory illnesses and deaths. In July 2012, faced with a court-ordered partial shut-down and a possibly unaffordable remediation plan, the company's newly appointed head must decide what to do next.Starting at €8.20