HBSP (USA)
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RFID at the METRO Group (Spanish version)
Ton, Zeynep; Dessain, Vincent; Stachowiak-Joulain, MonikaCase HBS-610S05Service and Operations ManagementIntroduces radio frequency identification (RFID) as the next generation of automatic identification technologies that is expected to improve the performance of retail supply chains through reduced shrink, increased product availability, and improved labor productivity. Showcases the implementation of the technology by the METRO Group, the world's third-largest retailer. Places students in the position of Dr. Gerd Wolfram, managing director of MET...Starting at €8.20
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Global Knowledge Management at Danone (A) (Spanish version)
Edmondson, Amy C.; Moingeon, Bertrand; Dessain, Vincent; Jensen, Ane DamgaardCase HBS-610S14StrategyThis case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going Forward. Through informal knowledge marketplaces and sharing networks, Danone had helped managers connect with each other and share good practices peer-to-peer, rather than relying on traditional hierar...Starting at €8.20
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Light Beer Decision (Spanish version)
Cyr, Linda A.; Lassiter, Joseph B.; Roberts, Michael J.Case HBS-805S04EntrepreneurshipBoston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and introduces the ZMET. Includes color exhibits.Starting at €8.20
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AREVA T&D (Spanish version)
Raman, Ananth; Dessain, Vincent; Damgaard Jensen, Ane; Kristinsdottir, Gudrun UrfalinoCase HBS-610S24Knowledge and CommunicationPara maximizar su eficacia, los casos de color deben imprimirse en color. El caso explora el rápido tiempo de respuesta y altamente eficaz en el negocio, centrándose en las operaciones de la división de transmisión y distribución de AREVA (T & D). La división estaba luchando en 2004, cuando recién nombrado CEO Philippe Guillemot y su equipo mejoró el rendimiento sustancialmente, centrándose en cuatro palancas de reajuste industrial - huella, apro...Starting at €8.20
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Samsung Electronics (Spanish version)
Siegel, Jordan; Chang, James JinhoCase HBS-707S09StrategyWhen is it possible to create a dual advantage of being both low cost and differentiated? In this case, students assess whether Samsung Electronics has been able to achieve such a dual advantage, and if so, how this was possible. Moreover, Samsung Electronics' long-held competitive advantage is under renewed attack. Students also can assess how Samsung should respond to large-scale Chinese entry into its industry.Starting at €8.20
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Lincoln Electric (Spanish version)
Siegel, JordanCase HBS-707S26StrategyWould the cost of starting from scratch be more than sufficiently compensated by the total control the company would enjoy?Starting at €8.20
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Grupo Bimbo (Spanish version)
Siegel, JordanCase HBS-708S20StrategyIn 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China, while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy. Places particular attention on how a multinational firm should best adapt to differences in the basic institutions of capitalism and consumer preferences across countries as well as wit...Starting at €8.20
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Estrategia de refrigeradoras de Haier U.S. para 2005
Ghemawat, Pankaj; Hout, Thomas M.; Siegel, JordanCase HBS-709S06StrategyHaier, la primera marca de consumo duradero china en los Estados Unidos, tuvo éxito en los mercados refrigerador, congelador, y el aire acondicionado compactos y luego construyó una fábrica de EE.UU. para entrar en el mercado de tamaño completo. Los temas incluyen el valor de un empresario local al fabricante asiático entrar en los Estados Unidos; construcción de marca y posicionamiento de precio; la disyuntiva decisión de localización de abastec...Starting at €8.20
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Introduction to Global Strategy, Module Note (Spanish version)
Siegel, JordanCase HBS-715S06StrategyExamines when it is profitable for a company to position part or all of its activity set across national borders and how a cross-border business is successfully designed and managed. A rewritten version of an earlier note.Starting at €8.20
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Alessi: Evolución de una Planta Italiana de Diseño (B)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCase HBS-508S10MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Desde la década de 1970, el arquitecto y diseñador de renombre mundial, Alessandro Mendini, ha actuado como asesor y consejero de Alessi, el italiano fábrica de diseño de artículos para el hogar. Al discutir el papel de Mendini como director de arte, el caso presenta el lado artístico de Alessi, donde ambiciones de diseño tienen que equilibrarse con las consideraciones come...Starting at €5.74