HBSP (USA)
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ASOS PLC
Wells, John R.; Ellsworth, GabrielCase HBS-716449-EStrategyLaunched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16-25 years, the company offered over 80,000 items on its websites, many times more than the largest fashion stores, and added several thousand new lines every week. Based in the United Kingdom, ASOS shipped products to 240 countries and territories, and international sales represented more than 50% of total revenues. But whe...Starting at €8.20
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Howard Schultz, CEO de Starbucks
Schultz, Howard; Ignatius, AdiArticle HBS-R1007KLeadership and People ManagementHace dos años Starbucks se metió en problemas, y Schultz fue llamado a servir por segunda vez como su CEO. En esta entrevista editada, habla de los efectos de la crisis financiera en las ventas de Starbucks, el aumento de la competencia, la blogosfera, y la autenticidad que conserva a pesar del crecimiento. Schultz llama a los valores, la cultura y el depósito de confianza con sus empleados de Starbucks "los únicos activos que tenemos como socied...Starting at €8.20
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Tecnología, tradición y el ratón Mickey
Iger, Robert A.; Ignatius, AdiArticle HBS-R1107JKnowledge and CommunicationBob Iger, CEO de Disney se convirtió en 2005, después de una áspera cinco años para la compañía que incluía un intento de toma de control hostil, una revuelta de accionistas, y una batalla con dos prominentes miembros de la junta. En su agenda estaba terminando la guerra interna y recuperar el entusiasmo y la admiración de los empleados. También necesitaba para ayudar a la tecnología see empresa como una oportunidad más que una amenaza y para log...Starting at €8.20
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Life's Work: John Cleese
Cleese, John; Ignatius, AdiArticle HBS-R1403M-EThe comic icon shares his thoughts on creativity, corporate humor, and how the team behind Monty Python made decisions.Starting at €8.20
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"We Need People to Lean into the Future"
McMillon, Doug; Ignatius, AdiArticle HBS-R1702F-EFor years, Walmart's unrivaled customer research capabilities helped it dominate retailing. Then along came the internet, and Walmart suddenly found itself playing catchup to e-commerce pioneers like Amazon. In 2014 the board appointed Doug McMillon as CEO and gave him an imperative: Bring Walmart into the future--without sacrificing its longtime strengths. McMillon, who began his career unloading trucks at a neighborhood Walmart, respects tradit...Starting at €8.20
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"Don't Try to Protect the Past"
Rometty, Ginni; Ignatius, AdiArticle HBS-R1704K-EGinni Rometty has spent 36 years at IBM, where she now serves as president, CEO, and chairman of the board. She is on a protracted mission to reinvent the company as a cloud-based "solutions" business. That transformation involves moving into areas that have higher value and shedding ones that don't. IBM's new businesses around cloud, data, and security account for almost $34 billion in revenue. They're growing by more than 13% a year and constit...Starting at €8.20
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"Businesses Exist to Deliver Value to Society."
Frazier, Kenneth; Ignatius, AdiArticle HBS-R1802E-ELeadership and People ManagementOne of only a handful of African-American CEOs in the Fortune 500, Frazier gained widespread attention when he withdrew from President Trump's business advisory council after the events of August 2017 in Charlottesville, Virginia. He says, "I didn't see this as a political issue. It's an issue that goes to our fundamental values as a country." Frazier grew up in the inner city, in a household that valued education highly. He was fortunate, he say...Starting at €8.20
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"Managers Don't Have All the Answers"
Dimon, Jamie; Ignatius, AdiArticle HBS-R1804K-EDimon has been at the helm of JPMorgan Chase, the biggest bank in the United States, for more than 12 years. A straight-talking guy from Queens (albeit a billionaire with an MBA from Harvard Business School), he has led the bank on a steady path of growth, having weathered both the 2008 financial crisis and the "London Whale" trading scandal. Dimon calls that latter episode "the stupidest and most embarrassing situation I have ever been a part of...Starting at €8.20
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Pratham - Every Child in School and Learning Well
Datar, Srikant M.; Childress, Stacey; Tahilyani, Rachna; Raina, AnjaliCase HBS-110001-EThe case focuses on how Pratham, a non-governmental organization, provided quality education to underprivileged children in India by collaborating with the government. It focuses on the problem Madhav Chavan, the founder, is trying to solve, the contributStarting at €8.20
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HN Agri Serve: Growing Prosperity
Alvarez, Jose B.; Raina, Anjali; Chawla, RachnaCase HBS-515006-EEntrepreneurshipIn 2014, Khuram Mir, CEO of HN Agri Serve, an innovative apple orchard company in the Kashmir region of Northern India, wonders about the best growth strategy for his company.Starting at €8.20