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HBSP (USA)
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LA LISTA HBR: Ideas innovadoras para 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902AKnowledge and CommunicationNuestro estudio anual de las ideas y tendencias que harán un impacto en el negocio: Elizabeth Warren y Amelia Tyagi creen crédito al consumo debe hacerse tan seguro como cualquier otro producto. Paul Collier y Jean-Louis Warnholz revelan un clima cada vez más favorable a la inversión en el África subsahariana. Amy J. C. Cuddy afirma que el calor y la competencia no son mutuamente excluyentes. John Sviokla predice un aumento de los préstamos peer-...Starting at €8.20
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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Case HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Starting at €8.20
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Making Charity Pay
Norton, Michael I.; Avery, JillArticle HBS-F1410B-ECompanies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals. Firms can design more-successful initiatives by ensuring alignment between what the authors call the three C's of consumer philanthropy: Companies need to choose Causes that resonate with Customers in a way that drives sales.Starting at €8.20
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The HBR List: Breakthrough Ideas for 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902A-EOur annual survey of ideas and trends that will make an impact on business: Elizabeth Warren and Amelia Tyagi believe consumer credit should be made as safe as any other product. Paul Collier and Jean-Louis Warnholz reveal an increasingly investment-friendly climate in sub-Saharan Africa. Amy J.C. Cuddy asserts that warmth and competence are not mutually exclusive. John Sviokla predicts a surge of peer-to-peer lending in the wake of the financial...Starting at €8.20
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Stretch the Mission (HBR Case Study)
Sahlman, William A.; Nanda, RamanaArticle HBS-R1505X-EThe founder of a nonprofit that supports emerging-market entrepreneurs must decide whether she should bring her program to the United States. Expert commentary comes from Linda Rottenberg, CEO of Endeavor Global, and Gururaj Deshpande, cofounder of the Deshpande Foundation. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1505Z. The complete case study and commentary is reprint R...Starting at €8.20
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Is a Start-Up's Strength Becoming Its Weakness? (HBR Case Study and Commentary)
Nanda, Ramana; Kind, LizArticle HBS-R1511K-EStrategyThe creators of the start-up AndFound, an online platform that connects angel investors with a curated selection of promising start-ups, have a towering advantage over similar business accelerators: The site is free. But this central tenet of the company's mission presents problems as the company looks ahead and considers options for a long-range business model to monetize its services. Expert commentary comes from Kevin Laws, COO of AngelList, a...Starting at €8.20
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Is a Start-Up's Strength Becoming Its Weakness (Commentary for HBR Case Study)
Nanda, Ramana; Kind, LizArticle HBS-R1511Z-EStrategyThe creators of the start-up AndFound, an online platform that connects angel investors with a curated selection of promising start-ups, have a towering advantage over similar business accelerators: The site is free. But this central tenet of the company's mission presents problems as the company looks ahead and considers options for a long-range business model to monetize its services. Expert commentary comes from Kevin Laws, COO of AngelList, a...Starting at €8.20
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People Often Trust Eloquence More Than Honesty
Rogers, Todd; Norton, Michael I.; Berinato, ScottArticle HBS-F1011D-ELeadership and People ManagementThough we'd like to think that it always pays to be honest, new research from Harvard proves that it doesn't necessarily. A new study that compared viewers' reactions to a candidate's answers to questions in a debate reveals that when the candidate dodged a question eloquently, people liked and trusted him nearly as much as when he gave a direct response. What's more, they preferred artful dodges to honest but less articulate answers. That findin...Starting at €8.20
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74