HBSP (USA)
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Diamond Foods, Inc. (B)
Srinivasan, Suraj; Fisher, NoahCase HBS-114008-EAccounting and ControlStarting at €5.74
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SAP 2014: Reaching for the Cloud
Lakhani, Karim R.; Iansiti, Marco; Fisher, NoahCase HBS-614052-EService and Operations ManagementIn May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy committed the company to a transition to cloud computing. The main driver behind this transition was the development of SAP HANA, an in-memory computing technology that combined database, ...Starting at €8.20
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Coca-Cola: Liquid and Linked
Fisher, Noah; Gourville, John T.Case HBS-514024-EMarketingCoca-Cola is considering which of several global marketing/promotional efforts to bring to the United States. Each has proven successful in other parts of the world, but for varying reasons. All represent efforts outside of the industry's normal advertising-based approach to marketing.Starting at €8.20
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StriveTogether: Reinventing the Local Education Ecosystem
Grossman, Allen S.; Lombard, Ann; Fisher, NoahCase HBS-314031-EStriveTogether aimed to improve education outcomes by coordinating the actions of diverse community stakeholders-nonprofit service providers, school districts, government, parents, businesses and others. StriveTogether had an intense focus on collective impact-"the commitment of a group of important actors from different sectors to a common agenda for solving a specific social problem"-and the use of data to drive decision. In the case, managing ...Starting at €8.20
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Tascot Ties: Going Neck-and-Neck with Tradition
Tripsas, Mary; Silverman, Brian S.Case HBS-808082-EEntrepreneurshipTo maximize effectiveness, color cases should be printed on color. An abstract is not available for this product.Starting at €8.20
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Montague Corporation: Unfolding the Future in Cycling
Tripsas, MaryCase HBS-808087-EEntrepreneurshipMontague has developed a major innovation that creates a new sub-category in the bicycle industry: a full-sized, high-quality bicycle that folds. In contrast to existing small-wheeled folding bicycles that are portable, but with inferior performance characteristics, the Montague folding bicycle has the look, feel, and performance of a standard bicycle. However, while the firm has experienced notable success since its founding, it has yet to achie...Starting at €8.20
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Linear Air: Creating the Air Taxi Industry
Tripsas, Mary; Chow, Davin; Prewett, Adam; Yttre, KevinCase HBS-808107-EEntrepreneurshipLinear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US, potentially revolutionizing air travel. But the nascent air taxi industry doesn't yet exist, and there are competing conceptions of what the industry should look like. The founder must eval...Starting at €8.20
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TOTO: The Bottom Line
Tripsas, Mary; Egawa, Masako; Fukuyoshi, JunCase HBS-809064-EKnowledge and CommunicationTOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the US market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining adoption of an innovation. It also explores the role of product categorization in driving consumer behavior - in contrast to the US, toilets in Japan are considered a high-tech consum...Starting at €8.20
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Linear Air: Creating the Air Taxi Industry, Teaching Note
Tripsas, MaryTeaching Note HBS-810048-EEntrepreneurshipTeaching Note for [808107].Starting at €0.00