HBSP (USA)
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El caso HBR: La Generación Y en la fuerza laboral
Erickson, Tamara J.Article HBS-R0902BLeadership and People ManagementJosh Lewis, un empleado joven en Rising entretenimiento, se siente frustrado porque su jefe, jefe de marketing de Sarah Bennett, no va a escuchar sus ideas sobre el uso de los nuevos medios de comunicación para promocionar las películas. Ella está atrapada en la década de 1990, él piensa que, cuando la gente realmente veían la televisión de la red! Corriendo a través de su misión para una presentación del equipo, trabaja un plan y se lanza al CEO...Starting at €8.20
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Angola and the Resource Curse (Spanish version)
Musacchio, Aldo; Werker, Eric; Schlefer, JonathanCase HBS-714S10Economicsimmense inequality, low life expectancy, a non-diversified economy, and constant grumblings of corruption. The global financial crisis and subsequent fall in state oil revenue drives a loan-seeking Angola towards either the IMF, who demand extensive reforms, or the Chinese, who seek to take a direct stake in the nation's recovery. The case explores the dynamics of post-conflict recovery as well as the challenges associated with a reliance on oil...Starting at €8.20
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Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
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Unconventional Wisdom in a Downturn (Spanish version)
Kaplan, Robert S.; Norton, David P.; Friedman, Stewart D.; Krishnamurthy, BV; Erickson, Tamara J.; Stibel, Jeffrey M.; Delgrosso, PeterArticle HBS-F0812DStrategyWhat best practice challenges the conventional wisdom about what to do in a downturn? We put that question to our team of management bloggers at harvardbusiness.org. This article provides an edited selection of their provocative responses.Starting at €8.20
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Pioneering entrepreneur Yoshiko Shinohara on turning temporary work into big business in Japan (Spanish version)
Mayo, Anthony J.; Yamazaki, MayukaArticle HBS-F0910ELeadership and People ManagementTempstaff's founder, a pioneering Japanese entrepreneur, wondered whether she would go to jail for launching her business.Starting at €8.20
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Eight Ways to Build Collaborative Teams
Gratton, Lynda; Erickson, Tamara J.Article HBS-R0711F-EThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Executing complex initiatives like acquisitions or an IT overhaul requires a breadth of knowledge that can be provided only by teams that are large, diverse, virtual, and composed of highly educated specialists. The irony is, those same characteristics have an alar...Starting at €8.20
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Carlyle Japan (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508093-EMarketingThis is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks.Starting at €5.74
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Knowledge Creation at Eisai Co., Ltd.
Takeuchi, Hirotaka; Nonaka, Ikujiro; Yamazaki, MayukaCase HBS-711492-EStrategyEisai has used knowledge creation as the engine of growth for its operation in Japan and was wondering if it can be utilized on a global scale.Starting at €8.20