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What's Your Google Strategy? (Spanish version)
Hagiu, Andrei; Yoffie, David B.Article HBS-R0904FStrategy(1) Whether to play with existing MSPs, build their own platform, or do both; (2) once they've concluded that at least one third-party MSP can benefit their business, deciding how many to join; and (3) figuring out how to play - that is, which features or services they should adopt and which they should reject in order to maintain their company's competitive advantage. Some companies that lack the power to influence an MSP's actions may have few...Starting at €8.20
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The Jaguar Project (Spanish version)
Gino, Francesca; Pisano, Gary P.Case HBS-610S17Service and Operations ManagementTeradyne, a leading manufacturer of semiconductor test equipment, embarked on a multiyear effort to improve its product development capabilities and to implement more formalized project management approaches. Examines the development of a new-generation tester that involved significant hardware and software design. For this, the company decided to implement new approaches to project management and project teams. Invites discussion of the effectiv...Starting at €8.20
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The Future of BioPasteur (Spanish version)
Gavetti, Giovanni; Gino, FrancescaCase HBS-719S20StrategyThe purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias. Although the exercise can be performed individually, it is a better vehicle to explore how some team-level dynamics and structural choices can either increase or reduce the probability o...Starting at €8.20
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La última guerra por el formato DVD
Hagiu, AndreiCase HBS-713S20StrategyProporciona una visión general breve de la batalla entre los estándares HD-DVD y Blu-ray, centrándose en los acontecimientos que precipitaron la victoria de Blu-ray a principios de 2008.Starting at €8.20
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Let Me Give You Some Advice (Spanish version)
Gino, FrancescaArticle HBS-F0603ELeadership and People ManagementWhom do you turn to for advice when the stakes are high? Do you value others' opinions when the stakes are low? New research looks at how people weigh--and misuse--counsel.Starting at €8.20
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What's Your Google Strategy
Hagiu, Andrei; Yoffie, David B.Article HBS-R0904F-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Multisided platforms can lower your transaction costs and increase customer reach. But powerful MSPs like Microsoft, Google, and Apple have also tended to extract most of the value from their platforms, mainly because companies that played with them didn't adequate...Starting at €8.20
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Leaders as Decision Architects
Beshears, John; Gino, FrancescaArticle HBS-R1505C-ELeadership and People ManagementEveryone from CEOs to frontline workers commit preventable mistakes--from underestimating how long it will take to finish a project to focusing too much on information that supports their current view. It is extraordinarily difficult to rewire the human brain to undo the patterns that lead to such mistakes. But there is another approach: Alter the environment in ways that encourage people to make decisions that lead to good outcomes. Leaders can ...Starting at €8.20
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Reclaim Your Commute
Gino, Francesca; Staats, Bradley; Jachimowicz, Jon M.; Lee, Julia; Menges, Jochen I.Article HBS-R1703M-EEvery day, millions of people around the world face long commutes to work. In the United States alone, approximately 25 million workers spend more than 90 minutes each day getting to and from their jobs. And yet few people enjoy their commutes. This distaste for commuting has serious implications for well-being. Studies have found that workers with lengthy commutes feel more anxious and less happy and satisfied with life than those with shorter o...Starting at €8.20
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Finding the Platform in Your Product
Hagiu, Andrei; Altman, Elizabeth J.Article HBS-R1704G-EStrategyFive of the 10 most valuable companies in the world today--Apple, Alphabet, Amazon, Facebook, and Microsoft--derive much of their worth from their multisided platforms, which facilitate interactions or transactions between parties. Many MSPs are more valuable than companies in the same industries that provide only products or services: For instance, Airbnb is now worth more than Marriott, the world's largest hotel chain. However, companies that w...Starting at €8.20
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Fighting a Government Threat (HBR Case Study and Commentary)
Gino, FrancescaArticle HBS-R1303M-EStrategyIn this fictionalized case study, an in-house lawyer at a cosmetics company is trying to decide the best approach to negotiating with a government entity. The company is the largest extractor of volcanic ash in the Northern Mariana Islands and the governor of the territory has proposed a large tax increase. The lawyer believes the company should approach the negotiation carefully, but the company's CEO wants to take a harder line and threaten to ...Starting at €8.20