HBSP (USA)
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DRW Technologies
Greyser, Stephen A.; Ellet, WilliamCase HBS-916535-EKnowledge and CommunicationEd Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his arrival was announced in an email to corporate executives and plant managers and in the company newsletter. Before he has even met the procurement team, Claiborne is assigned his first...Starting at €8.20
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Globalization and the Welfare State (Spanish version)
Daemmrich, Arthur A.; Kramarz, BenjaminCase HBS-715S01EconomicsThis case describes how Denmark has balanced the impacts of globalization, including outsourcing and movement of labor with its social welfare offerings. Reforms implemented during the past two decades drove down unemployment, promoted new company formation, and put the country at or near the top of international polls on the ease of doing business. The case describes how Danes forged a consensus that embraced international trade and outsourcing ...Starting at €8.20
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Bluefin Labs: La adquisición por Twitter
Deighton, John; Kornfeld, LeoraCase HBS-514S06Marketing¿Cuál es el valor de los datos de escucha sociales de aleta azul Labs a Twitter? Adquirida por Twitter en 2013, rojo había construido un sistema que reunió a millones de comentarios en línea en un esfuerzo por desarrollar nuevas métricas para los programas de televisión y la publicidad de marca. Con los datos de Twitter y otros sitios sociales, expresiones, no sólo impresiones, ahora podría ser agregados, medidos, y se utiliza para calibrar el re...Starting at €8.20
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Persuasion, Argument, and the Case Method
Ellet, WilliamBook Chapter HBS-2447BC-EThis chapter provides an overview of how case-based instruction is used in business and professional school settings, and introduces a new approach to case study that will help students gain a quick and constructive understanding of cases and more effectively employ business concepts that are already part of their working knowledge.Starting at €8.20
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What Is a Case
Ellet, WilliamBook Chapter HBS-2448BC-EThis chapter describes what a case is and provides some guidelines for reading a case actively and constructing your own meaning.Starting at €8.20
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Amazon, Apple, Facebook, and Google 2018
Deighton, John; Kornfeld, LeoraCase HBS-513060-EMarketingFour businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they seem to outside forces? What are the implications for the pace at which consumers go online? Amara's Law claims that we tend to overestimate change in the short run, and underestimate ...Starting at €8.20
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Chapter 4: How to Analyze Decision Scenario Cases
Ellet, WilliamBook Chapter HBS-1024BC-EDecision scenario cases are the most commonly used in business classrooms. (An example of one such decision would be: should an entrepreneur sell his business or maintain control and grow it further?) This chapter begins with a definition of a decision analysis and then provides a six-part approach to conduct an analysis of a decision scenario.Starting at €8.20
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Chapter 5: How to Analyze Evaluation Scenario Cases
Ellet, WilliamBook Chapter HBS-1025BC-EThe focus of this chapter is evaluation scenarios cases, which portray a situation in which a deeper understanding of a subject is necessary to make a decision or to take a course of action. (For example, did the purchase of new computers for all employees at once improve productivity, or was it a waste of money?) A six-part approach to analyze a case evaluation scenario is provided.Starting at €8.20
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Obama versus Clinton: The YouTube Primary
Deighton, John; Kornfeld, LeoraCase HBS-509032-EMarketingWhat was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each candidate, and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008.Starting at €8.20
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Obama versus Clinton: The YouTube Primary, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-509038-EMarketingTeaching Note for [509032].Starting at €0.00