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What Only the CEO Can Do (Spanish version)
Lafley, A.G.Article HBS-R0905DLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. The author combines his nine years' experience as the CEO of Procter & Gamble with the last writings of the management scholar Peter Drucker to answer the question "What is the work of the CEO?" The chief executive, Lafley says, is held singularly accountable for t...Starting at €8.20
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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The Art and Science of Finding the Right CEO
Lafley, A.G.Article HBS-R1110C-EChoosing a new CEO is the most important job of a company's board of directors. No other decision has such a profound impact on a firm's strategy and performance. Yet the topic of succession often gets shoved aside by concerns that seem more pressing. No one pays attention until the CEO's departure is imminent-and by then it's too late to adequately vet and train a replacement. A.G. Lafley, in contrast, began pushing the directors at P&G to begin...Starting at €8.20
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Bringing Science to the Art of Strategy
Lafley, A.G.; Martin, Roger; Rivkin, Jan W.; Siggelkow, NicolajArticle HBS-R1209C-EStrategyMany managers feel doomed to trade off the futile rigor of ordinary strategic planning for the hit-or-miss creativity of the alternatives. In fact, the two can be reconciled to produce novel but realistic strategies. The key is to recognize that conventional strategic planning, for all its analysis, is not actually scientific--it lacks the careful generation and testing of hypotheses that are at the heart of the scientific method. The authors out...Starting at €8.20
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What's Needed Next: A Culture of Candor
O'Toole, James; Bennis, Warren G.Article HBS-R0906F-ELeadership and People ManagementIf there's one thing that the past decade's business disasters should teach us, it's that we need to stop evaluating corporate leaders simply on the basis of how much wealth they create for investors. A healthier yardstick would be this: the extent to which leaders create firms that are economically, ethically, and socially sustainable. The first step toward accomplishing that task is to create a culture of candor. Companies can't innovate, respo...Starting at €8.20
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Cumulative Advantage
Lafley, A.G.; Martin, Roger; Gunther McGrath, Rita; Cook, Scott; Knudstorp, Jorgen Vig; Champion, DavidArticle HBS-R1701B-EStrategyWhy do companies routinely succumb to the lure of rebranding? Because, say A.G. Lafley and Roger L. Martin, the authors of "Customer Loyalty Is Overrated," they believe they must continually update their business models, strategies, and communications toStarting at €8.20
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Executive Pay: Time for CEOs to Take a Stand
Lafley, A.G.Article HBS-F1005J-ELeadership and People ManagementCEO pay has become a lightning rod for criticism and debate, but CEOs themselves have been largely absent from the conversation, says Procter & Gamble's former CEO. It's time to stand up for responsible compensation leadership and get rid of indefensible and inappropriate amounts and forms of compensation. The author's proposals include establishing simpler and clearer guidelines, eliminating post-employment provisions not based on performance, a...Starting at €8.20
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Tomar decisiones basadas en el criterio
Tichy, Noel M.; Bennis, Warren G.Article HBS-R0710ELeadership and People ManagementEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Según el punto de vista tradicional, el juicio es un evento: a tomar una decisión y luego seguir adelante. Sin embargo, Tichy, de la Universidad de la Escuela de Negocios Ross de Michigan, y Bennis, de la Universidad de Marshall...Starting at €8.20
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Lo que se necesita para el futuro: una cultura de la sinceridad
O'Toole, James; Bennis, Warren G.Article HBS-R0906FLeadership and People ManagementSi hay una cosa que los desastres de negocio de la última década nos deben enseñar, es que tenemos que dejar de evaluar a los líderes corporativos simplemente sobre la base de la cantidad de riqueza que crean para los inversores. Un criterio más saludable sería la siguiente: el grado en que los líderes crean empresas que son económicamente, ética y socialmente sostenibles. El primer paso hacia el cumplimiento de esa tarea es crear una cultura de ...Starting at €8.20
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Preparing for a Pandemic (Spanish version)
Staples, Jeffrey; Dowell, Scott F.; Bresee, Joseph S.; Nohria, Nitin; Bennis, Warren G.; Fischhoff, Baruch; MacGowan, William; Brilliant, Larry; Susser, Peter; Cooper, Sherry; Dobson, Wendy; Golden, Brian R.Article HBS-F0605AThis month, all of Harvard Business Review's Forethought contributions address avian influenza, its potential to become a pandemic, and the red flags this possibility raises for businesses. Jeffrey Staples warns that the H5N1 strain of the avian flu represents a new class of global threat and urges companies to plan accordingly. Scott F. Dowell and Joseph S. Bresee show how mutations of the virus could boost its ability to spread from person to p...Starting at €8.20