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What Only the CEO Can Do (Spanish version)
Lafley, A.G.Article HBS-R0905DLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. The author combines his nine years' experience as the CEO of Procter & Gamble with the last writings of the management scholar Peter Drucker to answer the question "What is the work of the CEO?" The chief executive, Lafley says, is held singularly accountable for t...Starting at €8.20
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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Energy CEO Shai Agassi on recognizing a "sliding doors" moment
Agassi, Shai; Akresh-Gonzales, JosetteArticle HBS-F0905F-EEntrepreneurshipThe CEO of Better Place talks about what went through his mind the night he decided to start a venture to end the world's dependence on oil as a transportation fuel.Starting at €8.20
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Executive Pay: Time for CEOs to Take a Stand
Lafley, A.G.Article HBS-F1005J-ELeadership and People ManagementCEO pay has become a lightning rod for criticism and debate, but CEOs themselves have been largely absent from the conversation, says Procter & Gamble's former CEO. It's time to stand up for responsible compensation leadership and get rid of indefensible and inappropriate amounts and forms of compensation. The author's proposals include establishing simpler and clearer guidelines, eliminating post-employment provisions not based on performance, a...Starting at €8.20
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Energy CEO Shai Agassi on recognizing a "sliding doors" moment (Spanish version)
Agassi, Shai; Akresh-Gonzales, JosetteArticle HBS-F0905FEntrepreneurshipThe CEO of Better Place talks about what went through his mind the night he decided to start a venture to end the world's dependence on oil as a transportation fuel.Starting at €8.20
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Herman Miller CEO Brian Walker on meeting sustainability goals - with customers' help (Spanish version)
Walker, Brian; Akresh-Gonzales, JosetteArticle HBS-F0912EStrategyThe CEO of the office furniture maker Herman Miller talks about his ambitious, perhaps impossible-sounding goal of relying completely on green energy by 2010.Starting at €8.20
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The Art and Science of Finding the Right CEO
Lafley, A.G.Article HBS-R1110C-EChoosing a new CEO is the most important job of a company's board of directors. No other decision has such a profound impact on a firm's strategy and performance. Yet the topic of succession often gets shoved aside by concerns that seem more pressing. No one pays attention until the CEO's departure is imminent-and by then it's too late to adequately vet and train a replacement. A.G. Lafley, in contrast, began pushing the directors at P&G to begin...Starting at €8.20
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Bringing Science to the Art of Strategy
Lafley, A.G.; Martin, Roger; Rivkin, Jan W.; Siggelkow, NicolajArticle HBS-R1209C-EStrategyMany managers feel doomed to trade off the futile rigor of ordinary strategic planning for the hit-or-miss creativity of the alternatives. In fact, the two can be reconciled to produce novel but realistic strategies. The key is to recognize that conventional strategic planning, for all its analysis, is not actually scientific--it lacks the careful generation and testing of hypotheses that are at the heart of the scientific method. The authors out...Starting at €8.20
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Cumulative Advantage
Lafley, A.G.; Martin, Roger; Gunther McGrath, Rita; Cook, Scott; Knudstorp, Jorgen Vig; Champion, DavidArticle HBS-R1701B-EStrategyWhy do companies routinely succumb to the lure of rebranding? Because, say A.G. Lafley and Roger L. Martin, the authors of "Customer Loyalty Is Overrated," they believe they must continually update their business models, strategies, and communications toStarting at €8.20
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I Think of My Failures as a Gift (Spanish version)
Lafley, A.G.; Dillon, KarenArticle HBS-R1104FStrategyno winning strategic reason for the acquisition; integrating poorly or too slowly; expecting synergies that didn't materialize; incompatible cultures; company leaders who "couldn't play together in the same sandbox." That analysis led to changes that informed P&G's highly successful acquisition of Gillette in 2005.Starting at €8.20