Default Category
-
Resolving Trade-Offs: From Simple Heuristics to Multicriteria Analysis
Baucells, ManelTechnical Note DARDEN-QA-0914-EDecision AnalysisThis note discusses a variety of methods to assist intuition in complex situations with multiple objectives and a potentially large set of alternatives. It begins with heuristic rules, which are relatively simple ways to sort out alternatives without thinking too much about trade-offs. After discussing the reliability of such rules, it moves to multicriteria analysis, which is a more rational method of balancing conflicting objectives.Starting at €8.20
-
CSR Bonus at CapTech
Baucells, Manel; Ellis, ShawnCase DARDEN-QA-0918-EDecision AnalysisThis case follows Anisha Anderson, who has had three of her customer service representatives (CSRs) quit. Her job is to think about how she can adjust the CSR training and bonus program to promote retention in the department, which has been a cause of concern for a while.Starting at €8.20
-
The Pelayo Family Plays Roulette: The Prequel
Pfeifer, Phillip E.; Bodily, Samuel E.; Baucells, ManelCase DARDEN-QA-0847-EDecision AnalysisThe case presents data from 70,340 spins of four roulette wheels: three of which are real ("imperfect") and one of which is simulated ("perfect"). The challenge posed is to identify which of the four is the simulated wheel. After weeks spent recording spin results at their local casino, the members of the Pelayo family think they have identified three imperfect wheels. Before they start betting, they want to be certain that the three wheels they ...Starting at €8.20
-
A GLUM Primer: The Risk-Adjusted Expected Value
Pfeifer, Phillip E.; Bodily, Samuel E.; Baucells, ManelTechnical Note DARDEN-QA-0849-EDecision AnalysisThe purpose of this note is to improve on the expected value criterion by incorporating the willingness and capability to take risk of a rational decision maker. First, this note will review the concept of expected net present value (ENPV) and demonstrate its limitations. Next, we introduce the notion of play capital, or the most one is willing to put at risk in view of one’s life circumstances, goals, and resources. Then, we introduce the genera...Starting at €8.20
-
Vitaliy’s Purchase Decision
Baucells, Manel; Dydyshka, VitaliyExercise DARDEN-QA-0861-EDecision AnalysisThis short case presents the trade-offs that Vitaliy faces before purchasing a car. The case contains a consequence table showing five different cars and how they fare on six attributes, including price, user ratings, torque, fuel consumption, and engine power. The case is ideal to introduce the multiattribute methodology.Starting at €8.20
-
To LED or Not to LED?
Baucells, Manel; Yemen, GerryCase DARDEN-QA-0862-EDecision AnalysisA director of marketing at a major big-box retailer in the United States finds herself overhearing a customer and a lighting specialist discuss the replacement of incandescent and halogen lightbulbs with LEDs in his house. The case provides sufficient data to perform the economic analysis of which lightbulb is more cost effective in terms of net present value. The results are at odds with the student’s intuitions. This case uses a durable consume...Starting at €8.20
-
The Elevator Saga
Baucells, Manel; Yemen, GerryCase DARDEN-QA-0866-EDecision AnalysisThis case describes a common situation in old buildings, namely the decision as to whether intall an elevator. In this armchair case, we have an apartment building in Budapest with 3 towers, each containing 24 homeowners, with a possible interest in adding an elevator to each tower of the walk-up building. The case begins by discussing serveral ways to fairly distribute the cost if the elevators are approved. One way is an equal split. The second...Starting at €8.20
-
A Powerful New Model (Spanish version)
Nohria, Nitin; Groysberg, Boris; Lee, Linda-ElingArticle HBS-R0807GLeadership and People ManagementMotivating employees begins with recognizing that to do their best work, people must be in an environment that meets their basic emotional drives to acquire, bond, comprehend, and defend. So say Nohria and Groysberg, of Harvard Business School, and Lee, of the Center for Research on Corporate Performance. Using the results of surveys they conducted with employees at a wide range of Fortune 500 and other companies, they developed a model for how t...Starting at €8.20
-
The Definitive Guide to Recruiting in Good Times and Bad (Spanish version)
Fernández-Aráoz, Claudio; Groysberg, Boris; Nohria, NitinArticle HBS-R0905FLeadership and People Managementanticipating the need for new hires, specifying the job, developing a pool of candidates, assessing the candidates, closing the deal, integrating the newcomer, and reviewing hire-process effectiveness. Whatever the future brings, firms that follow these practices successfully will have a distinct advantage over their shortsighted competitors.Starting at €8.20
-
El dilema de una expatriada
Groysberg, Boris; Nohria, Nitin; Herman, KerryArticle HBS-R1111MLeadership and People ManagementCuando Ana Lobato fue trasladado de operaciones brasileñas Streuvels Chemicals a la sede de Bruselas de la compañía, estaba deseosa de aplicar su considerable experiencia en esta misión en el extranjero y para exponer a sus hijos a otra cultura. Su marido, Oswald, un médico, parecía para la aventura. Sin embargo, poco más de un año después de su llegada a Bruselas, Oswald es cada vez más infeliz. Él no es capaz de ejercer la medicina en Bélgica, ...Starting at €8.20