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Axess Law Professional Corporation: The Next Level of Growth - Teaching Note
Dominic Lim; Ramasastry ChandrasekharTeaching Note IVEY-8B20M070-EStrategyTeaching note for product 9B20M070.Starting at €0.00
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Self-Motivation of Entrepreneur Lu Chengdui - Teaching Note
Dezhi Chen; Fang Dai; Dominic LimTeaching Note IVEY-8B17C047-ELeadership and People ManagementTeaching note for product 9B17C047.Starting at €0.00
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Twenty One Toys Inc.: Sparking Growth - Teaching Note
Dominic Lim; Ken MarkTeaching Note IVEY-8B17M188-EStrategyTeaching note for product 9B17M188.Starting at €0.00
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Freshii Inc.: Scaling Up Culture
Dominic Lim; Ramasastry ChandrasekharCase IVEY-9B18M175-EEntrepreneurship, StrategyThe chief executive officer (CEO) of Freshii Inc., a leading Canadian-based, international franchised restaurant chain, had developed a distinctive corporate culture at the restaurant’s head office. In July 2017, Freshii was expanding its healthy food, faStarting at €8.20
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Zashita Ltd.: Identifying Opportunity in Safety
Dominic Lim; Blaine MorryCase IVEY-9B19M014-EStrategyIn 2018, the chief executive officer (CEO) of Zashita Inc. (Zashita) was contemplating the future strategic direction of his security and electrical contracting firm based in Irkutsk, Russia. The company had experienced outstanding sales growth since its founding in 2013, and this trend was expected to continue into 2019 with the existing business. Despite this, the CEO had identified a new, untapped opportunity in Irkutsk—smart home technology i...Starting at €8.20
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The Yukon Soaps Company: Indigenous Business Growth - Teaching Note
Dominic Lim; Victor LalTeaching Note IVEY-8B21M055-EStrategyTeaching note for product 9B21M055.Starting at €0.00
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The Yukon Soaps Company: Indigenous Business Growth
Dominic Lim; Victor LalCase IVEY-9B21M055-EStrategyIn February 2019, the owner of the Yukon Soaps Company (Yukon Soaps), based in Mayo, Yukon, was contemplating the path forward for her business. Founded in 1998, Yukon Soaps was a provider of hand-crafted artisanal soap featuring Indigenous artwork. Yukon Soaps had been experiencing double-digit annual sales growth over the past several years, and demand was steadily exceeding supply. The owner felt that her business had reached a critical point,...Starting at €8.20
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The Product Manager
Bussgang, Jeffrey J.; Eisenmann, Thomas R.; Go, RobCase HBS-812105-EEntrepreneurshipDescribes the role of product manager (PM) in technology companies, detailing: 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product marketing); 4) how the nature of the PM role varies depending on context (e.g., early vs. late-stage startups, business- vs. engineering driven cultures); and 5) the attributes of effec...Starting at €8.20
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BabbaCo
Bussgang, Jeffrey J.; Jain, GauravCase HBS-813107-EEntrepreneurshipHaving just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to evalu...Starting at €8.20
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Success HR: Simplifying For Success
Dominic Lim; Jarvis Lu; Amaara DhanjiCase IVEY-9B20A041-EEntrepreneurship, Marketing, StrategyIn late August 2018, the chief operating officer of Success HR Solutions, a Vietnamese software start-up, was contemplating the strategy for relaunching her product, a cloud-based human resources software product that handled various payroll and human resStarting at €8.20