Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Hartford Financial Services Group, Inc.
Sihler, William W.; Green, RickCase DARDEN-F-1678-EFinanceThe senior managers of the Hartford have been challenged by an activist investor (John Paulson) to alter the company's strategy as a way to enhance shareholder value - the company's market price not being revealed from its 2008 fall. Management must decide how to respond.Starting at €8.20
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Virginia Investment Capital Group (B)
Sihler, William W.; Crawford, Richard D.Case DARDEN-F-1694-EFinanceThe owner of Virginia Investment Capital Group, which needs to survive, is considering turning this "dinner" club investment group into a vehicle for raising funds for small businesses like the "crowdfunding" and similar routes opened by the JOBS Act of 2012.Starting at €5.74
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Should udu a Convertible Note?
Loutskina, Elena; DeVito, DamonCase DARDEN-F-2025-EFinanceIn this field-based case, the founders of udu, Inc. (udu—pronounced "you-do"), a company whose proprietary technology helped private equity clients source deals by identifying target companies and overlooked opportunities, and by shortening the business-development cycle. Clients who had found success with udu's help raved about the technology, but despite their product's promise, the founders were still struggling to find a scalable and profitab...Starting at €8.20
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Virginia Investment Capital Group, Inc.
Sihler, William W.; Crawford, Richard D.Case DARDEN-F-1627-EFinanceThe partners in an angel-investment management group is facing the question of how to get to a scale sufficient to support that company. One option is to stay as is. Another is to shut down. A third is to set up a "sidecar" fund. The final option is to set up SBIC.Starting at €8.20
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Specialty Distilled Chemicals Corporation
Sihler, William W.Case DARDEN-QA-0051-EDecision AnalysisProducer of high-value, small quantity chemicals is troubled by inaccurate weighing and filling which result in customer complaints of shortages. Considering that competition is based on customer service, the president is anxious to pinpoint the extent and case of the problem. Machinery and labor problems might be responsible, assuming that there are shortages in completed inventory. A sample has been taken of five items, and the question is whet...Starting at €8.20
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Should udu a Convertible Note?
Loutskina, Elena; DeVito, DamonCase DARDEN-F-2025FinanceIn this field-based case, the founders of udu, Inc. (udu—pronounced "you-do"), a company whose proprietary technology helped private equity clients source deals by identifying target companies and overlooked opportunities, and by shortening the business-dStarting at €8.20
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Exiting a Successful Business
Sihler, William W.; Crawford, Richard D.; Kelner, JordanTechnical Note DARDEN-F-1692-EFinanceThis note reviews the ways an entrepreneur can exit a successful business, noting the pros and cons as well as the pitfalls of the various alternatives. The exit strategy is an issue that faces all small, closely ___ enterprises.Starting at €8.20