Darden University of Virginia (USA)
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The Canons of Rhetoric
Moriarty, BrianTechnical Note DARDEN-BC-0264-EKnowledge and CommunicationThis technical note is employed in MBA, executive education, and undergraduate courses that cover the art of persuasion. It is used in the core Management Communication course at Darden. Employing the canons of rhetoric devised by Aristotle and his classical contemporaries, the objective of the note is to provide students with a clear and usable map to guide them as they seek to understand the dynamics involved in persuading others. Persuasion is...Starting at €8.20
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Leadership Voice and Style
Moriarty, BrianTechnical Note DARDEN-BC-0265-EKnowledge and CommunicationThis technical note is used in management communications or strategic communication courses in MBA or executive education programs where students are learning to develop their ability to persuade others through oral and written communication. It includes a framework for assessing the various skill sets that characterize accomplished communicators and guidance for both extroverts and introverts on refining their particular leadership voice and sty...Starting at €8.20
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Supply-Chain Management at W'Up Bottlery (A)
Ramdas, KamaliniCase DARDEN-OM-1351-EService and Operations ManagementAt the W’Up Bottlery in Uttar Pradesh, India, Rajat Mehra, director of supply-chain management, mused over the W’Up plant’s supply-chain performance over the peak summer period that had just ended. The W’Up Bottlery, which was a wholly owned subsidiary of Hindustan Coca-Cola Beverages Private Limited (HCCBPL), made Coca-Cola and other soft drinks for several regions within the Uttar Pradesh market. While inventories had gone down and fill rates h...Starting at €8.20
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Come As You Are: The Role of Internal Financial Reporting after a Change of Leadership
Dikolli, Shane; Ingram-Johnson, JailaCase DARDEN-C-2447-EAccounting and ControlAs You Are Seventh-Day Adventist Church (AYA) is located in Williamsburg, Virginia, in a low-income community, where it offers a wide range of primarily religious services. AYA is part of the River Seventh-Day Adventist Conference—East (RCE), which finds and pays for the pastors at each of its churches. In return, the RCE receives the weekly tithes as conference dues, and AYA keeps the offerings given by its members. This partnership has allowed ...Starting at €8.20
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You Can't Tell Anyone (B)
Gentile, Mary; Moriarty, BrianCase DARDEN-OB-1406-ELeadership and People ManagementThis case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Tom Patton is the head of internal communication at a cybersecurity company, RothBabbitt Cyber (RothBabbitt), which was the victim of a significant cyberattack. After informing Patton about the situation, his supervisor, Chief Communication Officer Lucille Givens...Starting at €5.74
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Can Zwift Disrupt Peloton's Ascent?
Dikolli, Shane; Wright-Pruski, Colin; Yemen, GerryCase DARDEN-C-2454-EAccounting and ControlThis public-sourced case uses the fitness company Zwift and one of its competitors, Peloton, to explore cost allocation and bundling services. The material includes a task to provide a back-of-the-envelope pitch about Zwift's potential to disrupt Peloton's growth. Although Zwift's foundation was on the software side, would an entry into the hardware side of the fitness space present a viable opportunity? As part of the analysis, students prepare ...Starting at €8.20
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Hedge Fund Pitch and Persuasion (B)
Moriarty, Brian; Maiden, Stephen E.Case DARDEN-BC-0273-EKnowledge and CommunicationThis field-based case uses the experiences of an equity analyst at his first job post–MBA to explore challenges of persuading a boss to support an action that the analyst determined would benefit the firm. In the A case, Fred Hill had been at his job for two years and believed he had come across a fresh idea—a long stock position in J. C. Penney (JCP). The company was misunderstood by the market, had a catalyst, and the valuation was cheap, all t...Starting at €5.74
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Hedge Fund Pitch and Persuasion (A)
Moriarty, Brian; Maiden, Stephen E.Case DARDEN-BC-0272-EKnowledge and CommunicationThis field-based case uses the experiences of an equity analyst at his first job post–MBA to explore challenges of persuading a boss to support an action that the analyst determined would benefit the firm. In the A case, Fred Hill had been at his job for two years and believed he had come across a fresh idea—a long stock position in J. C. Penney (JCP). The company was misunderstood by the market, had a catalyst, and the valuation was cheap, all t...Starting at €8.20
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Come As You Are: The Role of Internal Financial Reporting after a Change of Leadership - Teaching Note
Dikolli, Shane; Ingram-Johnson, JailaTeaching Note DARDEN-C-2447TN-EAccounting and ControlTeaching Note for product C-2447Starting at €0.00
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Storytelling in Business
Moriarty, BrianTechnical Note DARDEN-BC-0278-EKnowledge and CommunicationStorytelling is a crucial skill that leaders use in a variety of business situations. Accomplished leaders employ storytelling to improve interpersonal relationships, communicate strategy, and build culture. From an operations perspective, storytelling is a skill that empowers leaders to create common ground among teams, unleash the drive and passion of their people, and share a vision for the future. Likewise, storytelling plays a vital role in...Starting at €8.20