Darden University of Virginia (USA)
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Starbucks: Schultz Back in the Brew
Snell, Scott A.; Lemley, AmyCase DARDEN-OB-0970-ELeadership and People ManagementCan the return of its founding CEO turn a lagging Starbucks around? Howard Shultz must map a strategy that addresses the company's decreasing sales and perhaps too rapid growth. Had the previous CEO's efforts to streamline operations compromised the Starbucks experience or was a changing economy to blame? Schultz considers whether to close existing stores, slow U.S. growth while expanding overseas, and improve the customer experience, which he be...Starting at €8.20
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The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCase DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Starting at €8.20
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The Tata Nano: The People's Car - Teaching Note
Venkatesan, Rajkumar; Lemley, AmyTeaching Note DARDEN-M-0768TN-EMarketingTeaching note for product M-0768Starting at €0.00
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Supply-Chain Management at W'Up Bottlery (A)
Ramdas, KamaliniCase DARDEN-OM-1351-EService and Operations ManagementAt the W’Up Bottlery in Uttar Pradesh, India, Rajat Mehra, director of supply-chain management, mused over the W’Up plant’s supply-chain performance over the peak summer period that had just ended. The W’Up Bottlery, which was a wholly owned subsidiary of Hindustan Coca-Cola Beverages Private Limited (HCCBPL), made Coca-Cola and other soft drinks for several regions within the Uttar Pradesh market. While inventories had gone down and fill rates h...Starting at €8.20
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Actions Speak Louder Than Words: What to Do to Address Racial Disparities?
Riefberg, VivianCase DARDEN-OB-1323Leadership and People ManagementIn mid-June 2021, prominent attorney Jane Goldman, who lived and practiced in Danbury, Connecticut, was asked if she might be interested in getting more involved with the local hospital, possibly even serving on its board. She had been raised in Danbury; she was active with the local hospice, Catholic Charities; and she considered herself a progressive, thoughtful person. Although she had no background in health care, she was considering it. Da...Starting at €8.20
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Save the Children (B): Epilogue
Riefberg, Vivian; Yemen, GerryCase DARDEN-OB-1384Leadership and People ManagementThis case set uses a humanitarian aid organization, Save the Children, to set the stage for analyzing a crisis and the CEO’s strategy of leading through uncertainty. The case provides only the minimal information the decision-maker had at the time and gives a sense of the complexity around that fact. It introduces issues around basic communication, strategy, and crisis uncertainties that can be explored in subsequent classes. The material include...Starting at €5.74
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Save the Children (A) and (B) - Teaching note
Riefberg, Vivian; Yemen, Gerry; Kemp, BiancaTeaching Note DARDEN-OB-1383TNLeadership and People ManagementStarting at €0.00
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Supply-Chain Management at W'Up Bottlery (B)
Ramdas, KamaliniCase DARDEN-OM-1352-EService and Operations ManagementAfter spending a day in a meeting room in August 2005, pondering how to improve supply-chain performance, Rajat Mehra’s team hit upon an idea that might enable dramatic reduction in the cost of stock-outs and excess inventory, through implementation of vendor-managed-inventory (VMI). This idea involved moving away from the current situation in which independent distributors placed orders for replenishment to the W’Up plant, which in turn shipped ...Starting at €5.74
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HCL Technologies: Employee First, Customer Second
Ramdas, Kamalini; Gajulapalli, Ravindra S.Case DARDEN-OM-1366-EService and Operations ManagementHCL Technologies, a major Indian IT services company, rolled out a radical new strategy, “Employee First, Customer Second” (EFCS) in 2005. The strategic goals for EFCS were to create a unique employee organization, drive an inverted organizational structure, create transparency and accountability within the organization, and encourage a value-driven culture. The case describes the different aspects of this program, and its impact on employee enga...Starting at €8.20
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Supply-Chain Management at W'Up Bottlery (A) and (B) - Teaching Note
Ramdas, KamaliniTeaching Note DARDEN-OM-1351TN-EService and Operations ManagementTeaching note for product OM-1351Starting at €0.00