HBSP (USA)
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Introduction: Embracing Psychological Impasse
Butler, TimothyBook Chapter HBS-7566BC-ELeadership and People ManagementEven if you have the "perfect job," it is still possible to feel miserable and unfulfilled. The first step to fixing psychological impasse is realizing that you have a choice; you don't have to stay in a place that makes you unhappy. For those who choose to fully experience impasse life will prove more challenging and, at the same time, more authentic. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Facing Crisis: The Source of Psychological Impasse
Butler, TimothyBook Chapter HBS-7587BC-ELeadership and People ManagementYou can't overcome psychological impasse until you identify the source. To find that source, you must be willing to examine the feelings that come along with impasse, although that might be daunting. Once impasse is understood as a necessary crisis, it is possible to look at such tough times as opportunities to reclaim meaning in your daily life. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Feeling Stuck and Doubting Ourselves: The Effect of the Past on Your Present Life
Butler, TimothyBook Chapter HBS-7588BC-ELeadership and People ManagementAs psychological impasse deepens, it brings with it unresolved issues from the past. Ghosts - your past self, the overbearing parent, etc. - that you pushed to the back of your mind rear up, causing you to doubt yourself and your path in life. This chapter includes an exercise to help you acknowledge these ghosts so that you can finally banish them. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Mapping Our Insights: Patterns in the Sand--Finding Your Motivation
Butler, TimothyBook Chapter HBS-7595BC-ELeadership and People ManagementIn order to overcome psychological impasse, you must understand the social motivators that operate most powerfully in your life. With the help of the author's Motivation Map, you will learn how to better understand yourself. By revealing the inner workings of your mind you can make more informed choices in both your personal and work life. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Moving From Impasse to Action: How to Decide Which Path to Take
Butler, TimothyBook Chapter HBS-7596BC-ELeadership and People ManagementWhile experiencing psychological impasse, you may find yourself faced with many possible choices--choices that might deeply conflict with one another. This chapter outlines steps you can take to ensure that the choice you eventually make is the most fitting and beneficial one for you, along with exercises to make the process as smooth as possible. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Predicting Consumer Tastes with Big Data at Gap, Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-518053-EMarketingTeaching note for case 517115.Starting at €0.00
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DayTwo: Going to Market with Gut Microbiome
Israeli, Ayelet; Lane, DavidCase HBS-519010-EMarketingDayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in Israel, CEO Lihi Segal and her team are devising a global go-to-market plan for the firm. The team is considering several target markets, ranging from people with diabetes to professi...Starting at €8.20
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The DivaCup: Navigating Distribution and Growth
Israeli, AyeletCase HBS-519055-EMarketingWhen the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Now, fifteen yearStarting at €8.20
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Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing, Teaching Note
Israeli, AyeletTeaching Note HBS-519056-EMarketingTeaching note for case 519011.Starting at €0.00