HBSP (USA)
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Enterprise Resource Planning, Technology Note (Spanish Version)
Austin, Robert D.; Escalle, Cedric X.; Cotteleer, MarkCase HBS-602S25Service and Operations ManagementIntroduce los conceptos y las cuestiones relacionadas con la tecnología Enterprise Resource Planning (ERP). Comienza con un ejemplo estilizado de ERP en acción. Se proporciona aa breve historia de la industria de ERP, con referencia a los grandes eventos y jugadores. ejemplos de casos adicionales de implementaciones exitosas y no exitosas se ofrecen para mejorar la comprensión de los estudiantes de la ERP puede tener impacto sobre la organización...Starting at €8.20
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Tektronix, Inc.: Global ERP Implementation (Spanish Version)
Austin, Robert D.; Nolan, Richard L.; Westerman, George; Cotteleer, MarkCase HBS-608S10Service and Operations ManagementExámenes de la aplicación de una solución de planificación de recursos empresariales (ERP) en los tres de sus divisiones de negocio globales de Tektronix. Este caso cuenta la historia de tres implementaciones, cada uno con su propio carácter y requisitos. gestores de Tektronix necesarios para sincronizar los requerimientos de cada división con la necesidad general de la compañía para estandarizar las prácticas comerciales y su deseo de adherirse ...Starting at €8.20
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Implementing ERP (Spanish version)
Austin, Robert D.; Nolan, Richard L.; Cotteleer, MarkCase HBS-608S31Information TechnologiesReviews Cisco System's approach to implementing Oracle's Enterprise Resource Planning (ERP) software product. This case chronologically reviews the diverse, critical success factors and obstacles facing Cisco during its implementation. Cisco faced the need for information systems replacement based on its significant growth potential and its reliance on failing legacy systems. The discussion focuses on where management was particularly savvy in co...Starting at €8.20
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IBM's Decade of Transformation: Uniting Vision and Values (Spanish Version)
Applegate, Lynda M.; Austin, Robert D.; Heckscher, Charles C.; Michael, Boniface; Collins, ElizabethCase HBS-811S18Leadership and People ManagementComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €8.20
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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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La amarga competencia entre Holland Sweetener Company y NutraSweet (G)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S21StrategyComplementa el caso (A).Starting at €8.20
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Contraataques estratégicos: Coca Cola frente a Pepsi
Kou, Julia; McGahan, Anita M.Case HBS-703S46StrategyDescribe las adquisiciones estratégicas de Coca-Cola y Pepsi-Cola a finales de 1980. El contexto permite a los estudiantes para evaluar las implicaciones de las fusiones para la competitividad de la industria.Starting at €8.20
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La planta de Union Carbide en Bhopal (B)
Kou, Julia; Spar, Debora L.Case HBS-704S19EconomicsDescribe las secuelas de la explosión en Bhopal.Starting at €5.74
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Chapter One: The New CIO
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1000BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of a new CIO, Jim Barton, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make the CIO job the most volatile, high-turnover job in the business. This chapter joins Jim, the former head of Loan Operations, at the beginning of his journey as he assumes his new role as CIO of a fictional midsize financial service...Starting at €8.20
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Chapter Seven: The Runaway Project
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonBook Chapter HBS-1006BC-EInformation Technologies"The Adventures of an IT Leader" invites readers to "walk in the shoes" of Jim Barton, the new CIO of the fictional IVK Corporation, as he spends a difficult year learning effective information technology leadership, sidestepping the pitfalls that make thStarting at €8.20