HBSP (USA)
-
Rich-Con Steel
McAfee, AndrewCase HBS-699133-EService and Operations ManagementOne month after "going live" with a new information system, Rich-Con Steel is in crisis. The new system was intended to give the company basic visibility and control over its business processes, but instead, visibility and control appear to have evaporated. Marty Sawyer, Rich-Con's president, must decide what action to take.Starting at €8.20
-
Casper Sleep Inc.: Marketing the "One Perfect Mattress for Everyone"
Dolan, Robert J.Case HBS-517042-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). "A Warby Parker of mattresses? Somebody is going to do it. Why not us?" This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker's succ...Starting at €8.20
-
Power Tools Division (Spanish version)
Dolan, Robert J.Case HBS-503S48MarketingPresents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
-
Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
-
Negotiating the Spirit of the Deal (Spanish version)
Fortgang, Ron S.; Lax, David A.; Sebenius, James K.Article HBS-R0302EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Most experienced negotiators are comfortable working out the terms of an economic contract--they bargain for the best price, haggle over equity splits, and finesse detailed exit clauses. Yet these same seasoned professionals spend so much time ironing out the lette...Starting at €8.20
-
Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
-
Business Intelligence Software at SYSCO (Spanish version)
McAfee, Andrew; Wagonfeld, Alison BerkleyCase HBS-606S16Service and Operations ManagementThe large food service company SYSCO has decided to purchase business intelligence (BI) software, a technology intended to provide superior monitoring and analysis capabilities. Twila Day, assistant vice president of technology and applications, is in charge of the BI project and must determine exactly how much software to buy. She must also plan the BI implementation throughout the company. After conferring with Business Objects, the BI applicat...Starting at €8.20
-
Dubai Ports Authority (A) (Spanish Version)
McAfee, Andrew; Ooms-Wall, Karen; Al Qasimi, LubnaCase HBS-608S08Service and Operations ManagementLos Dubai Ports Authority (DPA) desea digitalizar muchos de los documentos que comparte con sus socios externos, incluyendo el envío de líneas y agentes, comerciantes y autoridades aduaneras del país. DPA también desea automatizar las muchas transmisiones de documentos relacionados con manifiestos de embarque. En el momento de la causa, la industria del transporte marítimo en todo el mundo se caracteriza por bajos niveles de automatización, la pr...Starting at €8.20
-
Prediction Markets at Google (Spanish version)
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-612S12Information TechnologiesIn its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.Starting at €8.20
-
Negotiating the P&G Relationship with Wal-Mart (Spanish version)
Sebenius, James K.; Knebel, EllenCase HBS-908S01StrategyDescribes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding negotiations are described, starting with a canoe trip Pritchett took with Wal-Mart founder Sam Walton. Provides insight into various negotiating situations as well as key lessons ...Starting at €8.20