IESE (España)
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Descentralizar es lo central
Malone, Thomas W.Article ART-1647Information TechnologiesLas nuevas tecnologías y formas de comunicación dan cada vez más poder a los empleados y, con ello, flexibilizan las estructuras de las jerarquías corporativas. Con el telón de fondo de la crisis económica mundial, el profesor Thomas W. Malone explica que esta tendencia llevará a un nuevo modelo de gestión bautizado como coordinar y fomentar. Consiste en coordinar las actividades desarrolladas en el seno de la empresa y las relaciones entre ell...Starting at €8.20
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A Service Model for Cultural Excellence
Muñoz-Seca Fernández-Cuesta, BeatrizArticle ART-2080-EKnowledge and Communication, Service and Operations ManagementCulture, that intrinsic expression of humankind, has somehow grown remote from the general public. Arts and cultural institutions, just like their business counterparts, urgently need to find new audiences, meet changing demands and consider their business models afresh. The whole sector needs to reinvent itself, says the author. But how? Beatriz Muñoz-Seca recommends that arts and cultural institutions focus not so much on their products as on c...Starting at €8.20
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Action Variables (Portuguese Version, Brazil)
Muñoz-Seca Fernández-Cuesta, Beatriz; Riverola, JosepTechnical Note PN-411-PBService and Operations ManagementThe technical note discusses the six action variables of a trading system: processes, capacity, flows, human resources, information system, and conflict resolution system.Starting at €8.20
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Decentralization Is the New Center of Command
Malone, Thomas W.Article ART-1647-EInformation TechnologiesFor almost three decades, MIT Professor Thomas W. Malone has been researching the enormous impact of information technology on organizations. Against the backdrop of the global economic downturn, Malone discusses how new forms of communication are increasingly empowering workers, and consequently, loosening the structures of corporate hierarchies. This situation will eventually lead to the widespread use of what he calls the coordinate-and-cultiv...Starting at €8.20
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Un modelo de servicio para la excelencia cultural
Muñoz-Seca Fernández-Cuesta, BeatrizArticle ART-2080Knowledge and Communication, Service and Operations ManagementLa cultura se ha alejado de la sociedad. Las instituciones culturales, al igual que las empresariales, necesitan urgentemente hallar nuevas audiencias, satisfacer los cambios en la demanda y repensar sus modelos de negocio. Según Beatriz Muñoz-Seca, todo el sector ha de reinventarse. Pero, ¿cómo? la autora recomienda no centrarse tanto en los productos como en crear experiencias más enriquecedoras para el cliente. Para ello propone la Secuencia d...Starting at €8.20
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Las reglas del juego están cambiando
Ferraro, Fabrizio; Malone, Thomas W.; Ricart Costa, Joan Enric; Ryans, AdrianDossier DOS-4Accounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyLos tiempos cambian. ¿Qué puede hacer como directivo para que el cambio juegue a su favor?Starting at €15.00
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Changing the Rules of the Game
Ferraro, Fabrizio; Malone, Thomas W.; Ricart Costa, Joan Enric; Ryans A.Dossier DOS-4-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategySometimes the best way to get a jump on rivals is to rewrite the norms. When your turn comes, be ready to go!Starting at €15.00
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The Service Activity Sequence (SAS) (Portuguese Version, Brazil)
Muñoz-Seca Fernández-Cuesta, BeatrizTechnical Note PN-481-PBService and Operations ManagementThe SAS describes the activities to transform an idea to a service delivery reality that is in constant change. It acknowledges a service as an unfinished proposal that needs constant tuning. The SAS has to be configured to pursue the company¿s strategic proposal. It will respond to the strategy by generating a materialized service that provides reality to the strategic intent. But, an ¿alive¿ service that is in constant movement. The SAS has eig...Starting at €8.20
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The Neonatal Service of the Hospital 12 de Octubre in Madrid (Portuguese Version, Brazil)
Muñoz-Seca Fernández-Cuesta, BeatrizCase P-1124-PBService and Operations ManagementThe case describes the service experience at the Neonatal Unit of the Hospital 12 de Octubre. It starts with a description of the activities of the Unit, and goes on to explain how the service is organized and how the use of a specific methodology assists in problem solving. The Unit is focused on understanding client needs that are not implicitly described and providing solutions and alternatives for demands that are not formally made.Starting at €8.20