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Unconventional Monetary Policy
Hachem, KindaTechnical Note DARDEN-GEM-0196-EEconomicsUnconventional monetary policy has become the norm since the 2008 financial crisis. Central bank balance sheets have swelled and new tools for interest rate control have now emerged. This technical note provides a framework to help students understand theStarting at €8.20
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Monetary Policy and the Federal Reserve
Hachem, Kinda; Murphy, DanielTechnical Note DARDEN-GEM-0193-EEconomicsWhat is monetary policy and what is the Federal Reserve’s (Fed’s) role in determining monetary policy in the United States? How are changes in monetary policy implemented and how do these changes affect firms, households, and other stakeholders? This technical note addresses these questions by outlining the Fed’s legal mandate, the tools at its disposal to achieve that mandate, and the mechanisms through which the Fed’s policy choices affect macr...Starting at €8.20
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New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Green, Paul; Joachimsthaler, Erich A.Technical Note MN-284-EMarketingNew developments in marketing research now provide the techniques required to accurately and precisely measure consumer preferences and the trade-offs consumers make between various product attributes, and beyond that to simulate managerially meaningful outcomes such as gains/losses in market share, sales volume, and gross profit. These new developments in marketing research represent a sort of second generation methodologies and refinements of t...Starting at €8.20
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Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Green, Paul; Joachimsthaler, Erich A.Technical Note MN-284MarketingCon la evolución de la investigación de marketing se dispone actualmente de técnicas que permiten evaluar con exactitud las preferencias de los consumidores y sus compensaciones entre los distintos atributos de los productos. Dichas técnicas permiten asimismo simular resultados significativos, desde el punto de vista de la gestión, tales como el aumento y disminución de la cuota de mercado, del volumen de ventas y de los beneficios brutos. Esta e...Starting at €8.20
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The Economics of Cryptocurrency
Hachem, KindaTechnical Note DARDEN-GEM-0190-ECryptocurrencies claim to be the future of money and payments, the lifelines of any business. An informed evaluation requires understanding both the economics and the computer science behind the technology. Designed for an MBA elective on money and bankinStarting at €8.20