HBSP (USA)
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Advanced Leadership in Public Education: Tools for Tackling Change from Outside the Building In
Kanter, Rosabeth Moss; Yatsko, PamelaCase HBS-315019-EEntrepreneurshipIf you want to create change in public education but are not a school principal or other traditional public education leader, what do you need to do? This long, integrated background note examines the inspiring models and stories of individuals who are improving outcomes for low-income students through innovative social ventures. It shows how small innovations that start outside the traditional public education establishment get off the ground an...Starting at €8.20
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The State of U.S. Public Health: Challenges and Trends
Kanter, Rosabeth Moss; Koh, Howard; Yatsko, PamelaCase HBS-316001-EThe World Health Organization defines health as "a state of complete physical, mental, and social well-being and not merely the absence of disease and infirmity." For many Americans, the World Health Organization's definition of true health seems unattainable, given the multitude of complex problems plaguing the U.S. health system. The United States over the last 50 years has focused most of its health resources on providing medical care for indi...Starting at €8.20
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Marissa Wesely and Women's Empowerment, Teaching Note
Yatsko, PamelaTeaching Note HBS-ALI020-ETeaching note for case ALI004.Starting at €0.00
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CEMEX's Foundations for Sustainability
Kanter, Rosabeth Moss; Yatsko, Pamela; Raffaelli, Ryan L.Case HBS-308024-EStarting at €8.20
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When New Products and Customer Loyalty Collide
Maruca, Regina Fazio; Halliday, Amy L.Article HBS-93608-EMarketingIn this fictional case study, Henry Carson had thought it was time for his company, Pacer Athletic Shoes, to upgrade its standard offerings for the serious runner and expand into walking shoes. But after investing considerable resources in the effort, he's having second thoughts: the returns so far aren't good; old customers seem confused or, worse, annoyed; Pacer doesn't seem to be attracting new customers, despite a flashy marketing campaign; a...Starting at €8.20
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Carol Johnson and U.S. School Superintendent Tenure
Kanter, Rosabeth Moss; Yatsko, PamelaCase HBS-ALI001-EAfter a successful career as a superintendent of some of the nation's largest urban school districts, Carol Johnson elected to complete a Fellowship at Harvard's Advanced Leadership Initiative (2014). There, she hoped to gain perspective and knowledge surrounding how new superintendents of urban school districts could be better trained and supported in this challenging and dynamic role. Following her ALI Fellowship, Johnson created the Leadership...Starting at €8.20
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Jay Winsten and the Designated Driver Campaign
Koh, Howard; Yatsko, PamelaCase HBS-ALI013-ECenter for Health Communication at the Harvard T.H. Chan School of Public Health Director Jay Winsten spearheaded a national mass media campaign, the Harvard Alcohol Project, also known as the Designated Driver Campaign, to rapidly diffuse the "designated driver" into the American lexicon and culture. The campaign broke new ground in the process, most notably by harnessing on an unprecedented scale the Hollywood entertainment community's power to...Starting at €8.20
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Howard Koh and Public Health Campaigns, Teaching Note
Yatsko, Pamela; Malone, Ai-Ling JamilaTeaching Note HBS-ALI015-ETeaching note for case ALI012.Starting at €0.00
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Vivian Lowery Derryck and African Governance, Teaching Note
Yatsko, PamelaTeaching Note HBS-ALI023-ETeaching note for case ALI002.Starting at €0.00
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Can This Brand Be Saved?
Maruca, Regina FazioArticle HBS-94508-EMarketingIn this fictional case study, Caroline Portal knows that La Shampoo is in trouble. Introduced in 1975 and targeted at women between the ages of 15 and 30, La Shampoo has a stylish image that had immediately become popular. Its slogan, "La Shampoo: For the Look and Feel of France," had remained the same since day one. In 1989, however, the line had begun a slow descent, but the company hadn't really addressed the problem until two years ago, when ...Starting at €8.20