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When New Products and Customer Loyalty Collide
Maruca, Regina Fazio; Halliday, Amy L.Article HBS-93608-EMarketingIn this fictional case study, Henry Carson had thought it was time for his company, Pacer Athletic Shoes, to upgrade its standard offerings for the serious runner and expand into walking shoes. But after investing considerable resources in the effort, he's having second thoughts: the returns so far aren't good; old customers seem confused or, worse, annoyed; Pacer doesn't seem to be attracting new customers, despite a flashy marketing campaign; a...Starting at €8.20
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Pierre Foods Acquisition of Advanced Foods (C-1): Stockholder's Agreements - Majority Perspective
Subramanian, Guhan; Harmon, MikeCase HBS-919025-ESupplement to case 919022Starting at €8.20
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Pierre Foods Acquisition of Advanced Foods (C-2): Stockholder's Agreements - Minority Perspective
Subramanian, Guhan; Harmon, MikeCase HBS-919026-ESupplement to case 919022Starting at €8.20
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Worldwide Studios: Confidential Information - Sam Star's Agent
Basin, Ken; Subramanian, GuhanCase HBS-919043-EStarting at €8.20
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Fairstar Heavy Transport (A)
Subramanian, Guhan; Ghosh, RheaCase HBS-911036-ETo maximize their effectiveness, color cases should be printed in color. In 2009, the small heavy marine transport company Fairstar entered into bidding on one of the largest contracts in the history of the industry. Chronicles the company's year-long tendering process, leading up to a final make-or-break meeting.Starting at €8.20
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Fairstar Heavy Transport (C)
Subramanian, Guhan; Ghosh, RheaCase HBS-911043-ESupplements the (A) and (B) case.Starting at €5.74
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Remicade/Simponi: Confidential Instructions for Merck
Subramanian, Guhan; Ghosh, RheaCase HBS-911044-EThis two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs.Starting at €8.20
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Remicade/Simponi: Confidential Instructions for Johnson & Johnson
Subramanian, Guhan; Ghosh, RheaCase HBS-911045-EThis two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs.Starting at €8.20
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Fairstar Heavy Transport, Teaching Plan
Subramanian, Guhan; Krontiris, CharlotteTeaching Note HBS-913045-EThis case traces the efforts of Fairstar Heavy Transport, a heavy marine transportation company, to secure a contract associated with the development of the Greater Gorgon gas fields off the coast of Australia. It examines Fairstar's approach to a highly regimented bidding process, focusing on the interplay between the company's bid and its long-term position in a changing competitive landscape. In (B) and (C) sequels, the case reviews Fairstar C...Starting at €0.00