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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1019-EPublished: Sep 3, 2021Reviewed: Feb 14, 2022Format: PDFPages: 17Language: English - Case
Positioning Carly Fiorina in 2016: The Citizen Leader
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0896-EPublished: Jun 11, 2015Format: PDFPages: 17Language: English - Case
David's Bridal: Customer Relationship Management in the Digital Age
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0899-EPublished: Nov 24, 2015Reviewed: Dec 21, 2015Format: PDFPages: 20Language: English - Case
Buick at a Crossroads: Building Brand Momentum
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0907-EPublished: Aug 2, 2016Reviewed: Apr 18, 2022Format: PDFPages: 27Language: English - Case
Country Market Collection: A Case of Channel Conflict
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0942-EPublished: Nov 9, 2017Reviewed: May 18, 2021Format: PDFPages: 4Language: English - Case
Mickey Mouse Takes a Stand: Does Sociopolitical Activism Change the Disney Story?
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1031-EPublished: Jun 23, 2022Format: PDFPages: 18Language: English - Case
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1038-EPublished: Jun 5, 2023Format: PDFPages: 18Language: English - Case
Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1039-EPublished: Jul 17, 2023Format: PDFPages: 9Language: English - Case
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1038Published: Jun 5, 2023Format: PDFPages: 18Language: