Darden University of Virginia (USA)
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Sian Carraway at PillCo
King, AndrewCase DARDEN-S-0136-EStrategySian Carraway at PillCo, a leading pharmaceuticals company, led an initiative to invigorate organic growth using the company’s current product portfolio. By connecting deeply with consumers, Carraway and her team found weakness in traditional packaging for over-the-counter medications. It was not easy to carry around outside the home. To overcome that disadvantage, she created portable packaging options that gave consumers easier access to medici...Starting at €8.20
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Leading Organic Growth: Module Caselets
Liedtka, Jeanne M.; King, Andrew; Carr, SeanCase DARDEN-BP-0541-ECorporate GovernanceThis is a series of 12 short caselets profiling individual growth leaders that - used in conjunction with “Business Model Innovation: A Process Model” (UVA-BP-0538) - will help students evaluate business situations for innovation opportunities. The course module focuses on enhancing the ability of students to identify and implement organic growth initiatives in mature organizations. An instructor teaching note accompanies the caselets series that...Starting at €8.20