Darden University of Virginia (USA)
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0314-EStrategyMark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty; unemployment; and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly; normally prohibited by federal consumer protection laws; but the two companies assert that it would allow them to...Starting at €8.20
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Prion Disease Contamination: Should We Disclose (B)
Powell; Elizabeth A.; Goldberg; Rebecca; Nair; NathanCase DARDEN-BC-0270-EKnowledge and CommunicationIn the A case; Rose Matthews; vice president for patient advocacy at University Hospital; must decide how to handle a startling discovery about patient risk. Weeks after a patient dies; lab results revealed the cause was prion disease; a deadly condition similar to mad cow disease. Since the diagnosis of this very rare condition was not known at the time of the patient’s brain biopsy; surgical instruments used for the procedure were conventionall...Starting at €5.74
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Change Management at the University of Virginia Health System’s Body Imaging Division
Weiss; Elliott N.; Goldberg; Rebecca; English; AustinCase DARDEN-OM-1609-EService and Operations ManagementThis field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director; Arun Krishnaraj; who is trying to assess and ameliorate the frustrations; confusions; delays; and other issues BID and its patients are dealing with. The case challenges students to address issues related to change management; in this case in a health care setting. If the instructor would rather focus on problem solving; Le...Starting at €8.20
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Hiring at Huckle Buckle Beanstalk: Not All Fun and Games
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0192-EEntrepreneurshipDavid Brown sat at his desk in the stock room of his toy store, Huckle Buckle Beanstalk, looking at the three résumés in front of him. He needed a new store manager, and these three résumés were his top choices. Each offered a different mix of skills and experience, and he hoped he would have the unusual luxury of having one rise to the top in the afternoon interviews. He had fired his previous store manager just over a month earlier for theft, a...Starting at €8.20
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Selling a New Old Idea: Virginia Business Ventures
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0193-EEntrepreneurshipElizabeth Franks, CEO of Virginia Business Ventures Inc. (VBV), has a week until her July 2010 board meeting. VBV just completed a six-month marketing and advertising campaign for a new product line and strategic rebranding, and early responses from the board indicated mixed feelings. Franks knows that the board is looking to her for keen analysis and a way forward. What should she recommend?Starting at €8.20
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When Competition Isn't Enough: Rural Health in Southwest Virginia (C)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0316-EStrategyThis optional C case follows S-0314 and S-0315; and describes the results of decisions on whether to allow a merger of two health care entities in rural Virginia. This case set explores the differences in and conflicts among the interests of for-profit health care systems; of rural; low-income residents; and of federal; state; and local governments. It allows students to engage in an in-depth discussion of the sometimes emotional issue of rural h...Starting at €5.74
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A); (B); and (C) - Teaching Note
Matherne; G. Paul; Goldberg; RebeccaTeaching Note DARDEN-S-0314TN-EStrategyTeaching note for product S-0314Starting at €0.00
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Worlds Collide: Work; Life; and Social Media
Powell; Elizabeth A.; Goldberg; Rebecca; Kumar; SeanCase DARDEN-BC-0267-EKnowledge and CommunicationWhile some cases may focus on using social media to advance the interests of a business or brand; this case is best positioned as a springboard for exploring social media as it may coexist with or be embedded in organizational life. The case depicts a challenge for a young direct report; a relatively inexperienced manager; and the manager’s supervisor when the direct report reveals a passionate political opinion on Facebook and unwittingly links ...Starting at €8.20
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Arcadia Medical Center: Emergency Department Crowding (A) and (B) - Teaching Note
Chao; Raul O.; Goldberg; RebeccaTeaching Note DARDEN-OM-1468TN-EService and Operations ManagementTeaching note for product OM-1468Starting at €0.00