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Should You Listen to the Customer (Commentary for HBR Case Study)
DeLong, Thomas J.; Vijayaraghavan, VineetaArticle HBS-R1209Z-EMarketingNatalia Georgio is the executive director of a growing dance troupe. She has a mandate from her board to expand the company by going international and pursuing TV and film opportunities. To realize these plans for growth, she recently hired a new marketing director, who wants to launch a customer research initiative. The company's founder, however, believes that innovation comes from employees, not customers. Natalia needs to decide whether to br...Starting at €8.20
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Should You Listen to the Customer? (HBR Case Study and Commentary)
DeLong, Thomas J.; Vijayaraghavan, VineetaArticle HBS-R1209L-EMarketingNatalia Georgio is the executive director of a growing dance troupe. She has a mandate from her board to expand the company by going international and pursuing TV and film opportunities. To realize these plans for growth, she recently hired a new marketing director, who wants to launch a customer research initiative. The company's founder, however, believes that innovation comes from employees, not customers. Natalia needs to decide whether to br...Starting at €8.20
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Ghost in the Family Business (HBR Case Study and Commentary)
Miller, Warren D.; Boschwitz, Gerry; Boschwitz, Rudy; Whiteside, Mary F.; Mattos, Joe; Ward, John L.Article HBS-R00308-EEntrepreneurshipMac Monroe had grand plans for Georgia Building Supplies, the company he had started with a friend almost 50 years ago, selling construction materials wholesale to contractors. In the mid-1980s, Mac bought out his disgruntled partner's share of the company and put his oldest son, Mac Monroe IV, at the helm. It was all falling into place. But Mac Four, as his parents called him, died tragically in a car accident. The family and the company never r...Starting at €8.20
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Let's Hear It for B Players (Spanish version)
DeLong, Thomas J.; Vijayaraghavan, VineetaArticle HBS-R0306FLeadership and People ManagementIn the much-heralded war for talent, it's hardly surprising that companies have invested a lot of time, money, and energy in hiring and retaining star performers. For most CEOs, recruiting stars is simply more fun; for one thing, the young A players they interview often remind them of themselves at the same age. For another, A players' brilliance and drive is infectious; you simply want to be in their company. Besides, in these troubled times, wh...Starting at €8.20
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Should You Listen to the Customer (HBR Case Study)
DeLong, Thomas J.; Vijayaraghavan, VineetaArticle HBS-R1209X-EMarketingNatalia Georgio is the executive director of a growing dance troupe. She has a mandate from her board to expand the company by going international and pursuing TV and film opportunities. To realize these plans for growth, she recently hired a new marketing director, who wants to launch a customer research initiative. The company's founder, however, believes that innovation comes from employees, not customers. Natalia needs to decide whether to br...Starting at €8.20
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Siblings and Succession in the Family Business (HBR Case Study and Commentary)
Miller, Warren D.; Noble, Kent; Gersick, Kelin F.; Ney, Victor; Wolking, Joseph A.Article HBS-98108-ELeadership and People ManagementHow do family businesses handle succession? What happens when siblings compete for the position of CEO? Can nonfamily board members navigate successfully through conflicts among family members? Should they even try? This fictitious case study examines a host of issues with which family businesses regularly grapple. It describes the situation that faces the board of directors of Benson Electric, a rapidly growing family enterprise, upon the unexpe...Starting at €8.20
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When the Boss Won't Budge (HBR Case Study and Commentary)
Maruca, Regina Fazio; Milhaven, John M.; Benasutti, Matt; Lipton, Mark; Hatsopoulos, George N.; Beckert, Dorothy; Miller, Warren D.Article HBS-R00106-ELeadership and People ManagementAllerGen, a young biotechnology firm, is heading for trouble, possibly even bankruptcy. The company's one product--a vaccine for people allergic to cats--may never make it to market. And turnover is on the rise, not only because of the vaccine's uncertain future but also because employees are increasingly unhappy working for founder and Chief Scientific Officer Harry Huston. Although Harry is an excellent scientist, he has no business background....Starting at €8.20