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One Company's Experience with AR (Spanish version)
Jouret, Guido; Morse, GardinerArticle HBS-S17064Information TechnologiesWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Starting at €8.20
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Human-Centered Service Design (Spanish version)
Buell, Ryan W.; Otazo, AndrewCase HBS-617S03Service and Operations ManagementTeach this case online with new suggestions added to the Teaching Note. This case study includes mandatory video elements, which are integrated into the pre-class assignment for students and the classroom teaching plan for instructors. Information on how to access and use these multimedia components is included in the Teaching Note. The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and pr...Starting at €8.20
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Breakfast at the Paramount (Spanish version)
Buell, Ryan W.Case HBS-617S18Service and Operations ManagementA multimedia version of this case is also available (#617702). The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The Paramount is a 44-seat diner on Charles Street in the Beacon Hill neighborhood of Boston. A frequent "Best of Boston" award winner, the restaurant is a perennial favorite among locals and tourists, particularly for brunch on the weekends...Starting at €8.20
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How Presidents Persuade (Spanish version)
Gergen, David; Morse, GardinerArticle HBS-F0301DLeadership and People ManagementDavid Gergen, adviser to presidents Nixon, Ford, Reagan, and Clinton, knows a thing or two about how leaders get their messages across. In this edited e-mail interview with HBR's Gardiner Morse, Gergen discusses the power of persuasion and the theatrics of communicating well.Starting at €8.20
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Filling Big Shoes at Adobe (Spanish version)
Chizen, Bruce; Morse, GardinerArticle HBS-F0303CLeadership and People ManagementWhen Bruce Chizen took over as president and CEO from Adobe's legendary founders in 2000, he knew he had to confront the skeptics who doubted he had the technological grounding to lead the company. In this interview, Chizen describes how he won converts by acknowledging his shortcomings and discusses the leadership lessons he learned along the way.Starting at €8.20
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Innovating a Classic at Airstream (Spanish version)
Riegel, Dicky; Morse, GardinerArticle HBS-F0310CStrategyAirstream's ability to innovate and grow depends on balancing longtime owners' expectations with new buyers' desires. In this conversation, president and CEO Dicky Riegel speaks about making sure that the more the iconic, egg-shaped aluminum trailers change, the more they remain the same.Starting at €8.20
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Executive Psychopaths (Spanish version)
Morse, GardinerArticle HBS-F0410DLeadership and People ManagementThey're in your organization--and they're easy to mistake for high potentials. But psychologists Robert Hare and Paul Babiak are readying a test to flush them out.Starting at €8.20
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When Stability Breeds Instability (Spanish version)
Morse, GardinerArticle HBS-F0512KLeadership and People ManagementLow turnover--typically a sign of organizational health--seems to increase a company's vulnerability to the effects of losing social capital.Starting at €8.20
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Shut Up and Stop Whining (Spanish version)
Winget, Larry; Morse, GardinerArticle HBS-F0612FLeadership and People ManagementLarry Winget, "The Pit Bull of Personal Development," uses irritation rather than motivation to get managers on the road to improvement.Starting at €8.20
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Set Up to Fail: Economist Paul Ormerod on Strategy and Extinction (Spanish version)
Ormerod, Paul; Morse, GardinerArticle HBS-F0706GStrategyMost organizations bend over backward to avoid failure. They shouldn't, says economist Paul Ormerod. History shows that failure and success are inherently random, so firms should innovate and adapt.Starting at €8.20