HBSP (USA)
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Pain in the (Supply) Chain (HBR Case Study and Commentary)
Butman, JohnArticle HBS-R0205A-EService and Operations ManagementIt's the end of the quarter, and the sales staff at Exceso Corp. is scrambling to meet CEO R. Foley Vinton's overheated 9% sales target. Sure, the sales team has always hit its target in the past, and yes, that number was based on its forecast data. But the fact is, the projection was based on raw data. And as Martin Wu, the company's head of sales, warns Vinton, sales will do well to hit 3%. Vinton remains unconvinced. He has already given that ...Starting at €8.20
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Lessons from the Egg Master (Spanish version)
Butman, JohnArticle HBS-F0505HMarketingFaberge perfected the concept of the artisan brand, says author John Butman.Starting at €8.20