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The Future of Shopping (Spanish version)
Rigby, DarrellArticle HBS-R1112CMarketingomnichannel retailing. The name reflects the fact that retailers will be able to interact with customers through countless channels--websites, physical stores, kiosks, direct mail and catalogs, call centers, social media, mobile devices, gaming consoles, televisions, networked appliances, home services, and more. If traditional retailers hope to survive, they must embrace omnichannel retailing and also transform the one big feature Internet reta...Starting at €8.20
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Selecting Management Tools Wisely (Spanish version)
Rigby, Darrell; Bilodeau, BarbaraArticle HBS-F0712EService and Operations ManagementWith so many management tools out there, from benchmarking to outsourcing, it's hard to decide which ones to try. To help executives make informed choices, the authors compare levels of use and satisfaction for the most popular tools, and chart the evolution of a select few.Starting at €8.20