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What's Your Google Strategy? (Spanish version)
Hagiu, Andrei; Yoffie, David B.Article HBS-R0904FStrategy(1) Whether to play with existing MSPs, build their own platform, or do both; (2) once they've concluded that at least one third-party MSP can benefit their business, deciding how many to join; and (3) figuring out how to play - that is, which features or services they should adopt and which they should reject in order to maintain their company's competitive advantage. Some companies that lack the power to influence an MSP's actions may have few...Starting at €8.20
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La última guerra por el formato DVD
Hagiu, AndreiCase HBS-713S20StrategyProporciona una visión general breve de la batalla entre los estándares HD-DVD y Blu-ray, centrándose en los acontecimientos que precipitaron la victoria de Blu-ray a principios de 2008.Starting at €8.20
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Experts Are More Persuasive When They're Less Certain (Spanish version)
Tormala, Zakary; Berinato, ScottArticle HBS-F1103DA new study by Zakary Tormala of Stanford Business School looks at how the certainty of a person's opinion affects his ability to influence others. A lot depends on whether the opinion is from an expert or an amateur. The surprising finding: Experts are more persuasive when they express uncertainty, but amateurs are more compelling when they express confidence.Starting at €8.20
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"You Have to Lead from Everywhere"
Allen, Thad; Berinato, ScottArticle HBS-R1011D-ELeadership and People ManagementWhen responding to a complex, fast-moving crisis, leaders must constantly adapt their mental models and create a "unity of effort," argues Allen, a retired U.S. Coast Guard admiral and the national incident commander for the Deepwater Horizon oil spill. That's a much bigger management challenge than approaching the job as a military operation and drawing on unity of command, and it can require nuanced and creative strategies, such as deciding to ...Starting at €8.20
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If You Want to Motivate Someone, Shut Up Already
Irwin, Brandon; Berinato, ScottArticle HBS-F1307D-EEveryone gets better with a little coaching. But new research from a professor at Kansas State shows that silent coaches get significantly greater improvements than coaches who spout constant encouragement.Starting at €8.20
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Cooks Make Tastier Food When They Can See Their Customers
Buell, Ryan W.; Kim, Tami; Tsay, Chia-Jung; Berinato, ScottArticle HBS-F1411B-ELeadership and People ManagementThe unexpected benefits of increasing transparency between employees and customers.Starting at €8.20
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Putting Yourself in the Customer's Shoes Doesn't Work
Hattula, Johannes; Berinato, ScottArticle HBS-F1503B-EMarketingA new series of experiments reveals that empathy tends to make marketers more egocentric.Starting at €8.20
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Corporate Wellness Programs Make Us Unwell
Spicer, Andre; Berinato, ScottArticle HBS-F1505B-EHas our obsession with health gone too far? A researcher explains why efforts to encourage employees to meet the new ideal of fitness may backfire.Starting at €8.20
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Sometimes, Less Innovation Is Better
Aversa, Paolo; Berinato, ScottArticle HBS-F1703B-EEntrepreneurshipIf your industry is in turmoil, your instinct might be to double down on innovation so that your firm can get ahead of all the change. But new research from a team led by a professor from City University of London suggests you might want to hold off. Its study of innovation in Formula 1 racing showed that when car technologies were undergoing rapid shifts, the teams that produced very basic vehicles outperformed the rest.Starting at €8.20
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What's Your Google Strategy
Hagiu, Andrei; Yoffie, David B.Article HBS-R0904F-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Multisided platforms can lower your transaction costs and increase customer reach. But powerful MSPs like Microsoft, Google, and Apple have also tended to extract most of the value from their platforms, mainly because companies that played with them didn't adequate...Starting at €8.20