Darden University of Virginia (USA)
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Fake News and the News Feed
Parmar; Bidhan L.; Leiner; Benjamin; Mead; JennyCase DARDEN-E-0429-EBusiness Ethics and Corporate Social ResponsibilityTessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year; stationed at the front lines in the battle against misinformation and “fake news.” However; in early 2019; she faced an ethical dilemma that could define her tenure at the company and perhaps her career: whether to ban Alex Jones and the content from his platform; Infowars; from the Facebook news feed.Starting at €8.20
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Andrew Yang: A New Way Marketing Campaign
Kim, Tami; Yemen, GerryCase DARDEN-M-1018-EMarketingThis field-based case follows Andrew Yang, who went from an unknown to a major competitor in the 2020 Democratic Party presidential race. Yang’s initial rise to fame was largely owed to a group of young people who called themselves the Yang Gang. They made memes, GIFs, and music videos, had lengthy discussions about Yang’s campaign platform on Reddit, showed up at rallies, and served as small donors. This success, however, was a double-edged swor...Starting at €8.20
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The Internet of Things
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1792-EService and Operations ManagementThe Internet of Things (IoT) can be generally explained as a network of objects that collect data regarding their surroundings and transfer it across the internet to various systems. While the addition of more information can improve a business’s data-driven decision-making, should all businesses invest in IoT? This technical note explores IoT technologies, discusses how it is being used in industry, brings up some advantages and disadvantages, o...Starting at €8.20
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Artificial Intelligence in Business: Machines and Management
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1778Service and Operations ManagementThis technical note offers an overview of artificial intelligence (AI) and some ways in which machine learning is leveraged to build this type of intelligence. The note also explores two schools of thought around AI’s potential, discusses the possible rolStarting at €8.20
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Darden Investment Sales
Parmar; Bidhan L.; Morales; MattCase DARDEN-E-0432-EBusiness Ethics and Corporate Social ResponsibilityTJ, a manager at an investment company, is alarmed when, during an evening out with Leslie, his female colleague, and five male prospective clients, the men behave in an overly familiar way with her. Although Leslie assures TJ that she can handle this type of attention, TJ nonetheless is very uncomfortable with the situation. What should he do?Starting at €8.20
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Cardinal Foods: Sweet Sourcing
Weiss; Elliott N.; Parmar; Bidhan L.; Mead; JennyCase DARDEN-OM-1591-EService and Operations ManagementAs part of a biennial supplier review; Jennifer Schramm; a purchasing manager in the cocoa and chocolate division at Cardinal Foods; had been considering several different cocoa cooperatives. She wanted to (1) source high-quality cocoa in the proper particle sizes; (2) source cocoa from environmentally and socially conscious producers; (3) keep the cost of cocoa sourcing as low as possible; and (4) not increase any reputational risks to the compa...Starting at €8.20
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Facebook: Managing User-Generated Content
Kim, Tami; Yemen, GerryCase DARDEN-M-0976-EMarketingReviewing content at scale had become a challenge for social media firms, and really for any business that worked to keep its public image truthful and accurate. Between public outcry and seemingly unending media investigations, government regulators were becoming increasingly concerned and putting pressure on regulators to evaluate content and privacy issues in social media. During congressional testimony in 2018, Facebook founder Mark Zuckerber...Starting at €8.20
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Customer Insights
Venkatesan, Rajkumar; Kim, TamiExercise DARDEN-M-1013MarketingIn this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exercises culminate in a presentation using the PowerPo...Starting at €8.20
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Customer Journey Map - Teaching note
Venkatesan, Rajkumar; Kim, Tami; Kemp, BiancaTeaching Note DARDEN-M-1012TN-EMarketingTeaching note for product M-1012Starting at €0.00
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Darden Investment Sales- Teaching note
Parmar; Bidhan L.; Mead; JennyTeaching Note DARDEN-E-0432TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0432Starting at €0.00