HBSP (USA)
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Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCase HBS-707S33StrategyIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Starting at €8.20
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El contexto de negocios de WalMart
Oberholzer-Gee, FelixCase HBS-712S19StrategyEn 2004, Wal-Mart Stores, Inc. propuso la construcción de un nuevo Supercenter en Inglewood, una comunidad de bajos ingresos, cerca de Los Ángeles. La propuesta era una parte de la estrategia de Wal-Mart para llevar su formato Supercenter a California. Introducido a finales de 1980, supercentros añaden una línea llena de comestibles y departamentos especializados para surtido tradicional de Wal-Mart de mercancía general. entrada prevista de Wal-M...Starting at €8.20
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UFO Moviez - Gentle Disruption
Luo, Hong; Oberholzer-Gee, Felix; Chaturvedi, SaloniCase HBS-716447-EStrategyUFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO's satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution digital prints that must be transported physically. By 2015, 54% of all cinemas in India were using UFO's digital cinema system. UFO has achieved this without upsetting the industry's va...Starting at €8.20
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Intellectual Property Strategy at North Technology Group-Sailing Downwind
Oberholzer-Gee, Felix; Fisher, William W., IIICase HBS-714403-EStrategyTo maximize their effectiveness, color cases should be printed in color. North Sails is the world's leading sailmaker. The company commands a global market share of more than 50% and is largely responsible for the rapid technological progress in the sailmaking industry over the past 30 years. CEO Tom Whidden needs to consider how to best defend the company's leading position. Specifically, North currently uses neither patents nor copyright to pro...Starting at €8.20
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UBS and Climate Change--Warming Up to Global Action?
Oberholzer-Gee, Felix; Reinhardt, Forest L.; Raabe, Elizabeth A.Case HBS-707511-ELeadership and People ManagementMarco Suter, Executive Vice-Chairman, UBS Board of Directors, carefully studied the chart on his desk. It showed the public commitment of major financial institutions to help mitigate global warming. Evidently, UBS lagged behind its competitors. The graph was part of a report that environmental specialists and senior executives at UBS had compiled. It suggested the company adopt a more progressive policy on climate change. Suter thought about the...Starting at €8.20
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Fixing Our Politics', One Vote at a Time: Public Policy Graduates Aim to Boost Turnout with TurboVote
Varley, Pamela; Donahue, John D.Case HBS-KS1183-EThis case, about creating a startup with a social mission, is designed to help students think through the strategic alignment of public value, legitimacy/support, and operational capacity in a simple context. Together with an in-class video "reveal," the case package follows the thinking of two Masters of Public Policy graduates as they create TurboVote, a nonprofit service designed to increase voter turnout by sending subscribers reminders and h...Starting at €8.20
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Money & Morals: The Minimum Wage and the American South
Varley, Pamela; Robichaud, ChristopherCase HBS-KS1233-EEconomicsIn 2014, U.S. President Barack Obama called on Congress to raise the federal minimum wage from $7.25 per hour to $10.10. To the surprise of no one, Congressional Republicans blocked the move, as they had a similar proposal the year before. Seeing little hope of federal action, wage activists turned their sights on state and local governments. Riding a tide of popular support, dozens of jurisdictions voted in hikes in their own state and city mini...Starting at €8.20
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Choosing the Road Less Traveled: How Cycling Took Hold in Copenhagen
Varley, Pamela; Mayne, QuintonCase HBS-KS1248-EEconomicsIn the first two decades of the 21st century, Copenhagen has vaulted to international attention for its enthusiastic bicycle culture and infrastructure. While it's tempting to dismiss this accomplishment as inherently easy because it took place in a city and country known for socially liberal politics, this case-by summarizing the history of cycling politics and policy in Copenhagen since the 1970s-shows that the evolution of Copenhagen as a bike...Starting at €8.20
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Negotiating Toward the Paris Accords: WWF & the Role of Forests in the 2015 Climate Agreement
Varley, Pamela; Wilkinson, RobertCase HBS-KS1256-EIn the lead-up to the United Nations' 2015 climate summit in Paris, excitement ran high and so did anxiety. Negotiators hoped for a new international agreement, the first such effort since the disappointing collapse of negotiations six years earlier in Copenhagen. But the text of the agreement was still subject to debate. This case focuses on the efforts of one mid-level participant in the process, Josefina Bra a-Varela, policy director for Fore...Starting at €8.20
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New Peril, Old Adversary: George W. Bush, 9/11, & Iraq (A): The United States & Iraq, 1980 to 2002
Varley, Pamela; Westad, ArneCase HBS-KS1267-EEconomicsThe U.S. choice to go to war with Iraq, beginning in March 2003, was enormously consequential. This two-part case, developed for an HKS course called "Power Shifts: Understanding Global Change Through History," goes back in time to trace the evolution of American policy toward Iraq prior to 9/11, and the shift in thinking that led to war with Iraq during the administration of George W. Bush. The two parts of the case cover different parts of the ...Starting at €8.20